‘Fight Me’ Signs On as Major Sponsor for ADRL’s Hernandez

O’FALLON, MO — The recently formed Fight Me MMA (Mixed Martial Arts) league was introduced today as the new major, multi-year sponsor of American Drag Racing League (ADRL) competitor Joshua Hernandez and his supercharged Pro Extreme 1957 Chevy.

Hernandez, last year’s championship runner-up and winningest driver in Pro Extreme history with six career race titles, will debut his new Fight Me look in this weekend’s ADRL Speedtech U.S. Drags III at Virginia Motorsports Park.

“It is so exciting for me to help introduce Fight Me to the ADRL audience,” the Conroe, Texas-based driver said. “I’m also looking forward to attending Fight Me events later this year and introducing the ADRL’s unique brand of eighth-mile drag racing to the millions of MMA fans around the world. It’s a knockout combination.”

Fight Me was established by the same principals behind the ADRL, Dave Wood, Tommy Lipar and Kenny Nowling, who serves as president and CEO for both sports organizations.

“One of the first objectives in launching Fight Me MMA is to create brand awareness and Dave, Tommy and I know very well what ADRL can do in that regard for its major sponsors, especially when associated with proven winners like Josh and his team,” Nowling said.

In addition to being located in the same office building as ADRL headquarters in O’Fallon, Missouri, Fight Me MMA will feature a very similar business model to the one that has been so successful for the ADRL, including complimentary tickets provided by Fight Me sponsors. Additionally, pre-event vouchers for Fight Me tickets will soon be available in market for several weeks leading up to each Fight Me event, directing fans to go online and visit www.fightmemma.com to print their free tickets.

“Mixed martial arts is arguably the fastest-growing sport in the world and tremendous synergy exists between fans who attend ADRL national events and fans that will attend Fight Me events, beginning with the inaugural Fight Me 1 event July 17th at the Family Arena in St. Charles, Missouri,” Nowling added. “The ADRL has firmly established itself as an innovator in the drag racing world and I fully expect Fight Me to be the same in mixed martial arts.”

Following the ADRL Speedtech U.S. Drags III, Hernandez will attend a press conference in St. Louis, May 27, to officially announce the Fight Me MMA league and the fight card for the Fight Me 1 event.

“I’m really happy about Fight Me coming on board, but I also recognize this as a tremendous opportunity for our race team, the ADRL and drag racing in general to increase its profile,” Hernandez said. “I’m ready to get it on in 2010 with Fight Me!”