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VP Fuel

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VP PROMOTES DOLAN TO VICE PRESIDENT OF MARKETING

San Antonio, TX – VP Racing Fuels, Inc., a world leader in fuel technology and product innovation, announced the promotion of Ben Dolan to Vice President of Marketing.

“The VP team takes pride in having star players in every division and at every level,” said Alan Cerwick, VP’s President and CEO. “Since joining the VP team as Director of Marketing in September of 2020, Ben has proven his star power, bringing unique and creative marketing ideas and leadership qualities that are being applied across all business units. Ben is a VP team player who has earned this promotion with his skills and strong work ethic.”

Prior to joining VP, Dolan was Director of Sales and Marketing at holding company UGGM, LLC, where he was responsible for the marketing and sales of the company’s five largest divisions, ranging from signage fabrication to diesel mechanics. He has over 20 years of marketing and sales experience across a broad range of industries. Dolan earned his BS in Marketing and MBA with a digital marketing concentration from the University of Dayton.

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NEW ADVANCED BIOFUELS SET TO TRANSFORM RACING

San Antonio, TX – VP Racing Fuels, Inc., a global leader in performance fuels, lubricants and additives, announced Thursday that advanced bio-renewable components are available for adaptation with the company’s current race fuel portfolio.

“With enhanced concern over the global environment and an ever-increasing demand on the transportation of people and goods, government regulatory authorities continue to push for more stringent regulations on pollutants and CO2 emissions,” said Mark Walls, VP’s Director of R&D and Fuel Technology. He added, “Auto manufacturers continue to pursue advanced powertrains, such as electric and hybrid-electric vehicles to address this problem, but we felt onboard fuel could play a part.”

VP is currently developing and testing race fuels with advanced renewable components to meet upcoming renewable fuel requirements of multiple race series, including Formula 1 and IMSA. The company features more than 70 proprietary fuel blends in its portfolio, of which 23 use renewable components. VP is now expanding that line with advanced renewable options.

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VP Racing Fuels Introduces Premium Performance Oil Filters In Licensing Agreement with Champion Laboratories

San Antonio, TX – VP Racing Fuels, Inc., a world leader in performance fuels, lubricants, additives, and retail, has signed a licensing agreement with Champion Laboratories, Inc. to offer a line of premium racing oil filters designed for racing and high-performance passenger cars.

“At VP Racing Fuels, we pride ourselves in partnering with best-in-class manufacturers like Champion Laboratories for our licensing efforts,” said Bob Merz, Director of Brand Management and Licensing at VP Racing Fuels. “Their filters are of the highest quality and are a perfect complement to our racing and high-performance motor oils.”

Now available for purchase on Amazon.com, VP Racing Fuels® premium synthetic oil filters provide professional and DIY racing enthusiasts, as well as everyday sports car drivers with the filtration technology today’s robust, high-performance engines demand. Engineered to be compatible with all oils and fuels, including race oil and race fuels, VP Racing Fuels oil filters deliver advanced oil protection for up to 1 year or 20,000 miles under normal driving conditions.

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VP RACING FUELS STRENGTHENS DISTRIBUTION IN ALABAMA, GEORGIA, AND FLORIDA

San Antonio, TX – VP Racing Fuels, Inc., a global leader in performance fuels, lubricants, and additives, today announced that Davison Oil will no longer distribute VP products.

Boswell Oil has been named the sole VP distributor for the state of Georgia, as well as for the areas of Alabama south of Birmingham. VP Southeast continues to service the state of Florida.

“Boswell Oil and VP Southeast have done a great job in their respective states,” said Chris Wall, Senior Director of East Coast Race Fuel Sales. “We sincerely thank Davison Oil for their years of business.”

For inquiries for Alabama and Georgia, please contact Jodie Smith at Boswell Oil at 706.546.8863 (o) or 706.206.7696 (m).

For VP in Florida, contact Zach Boyajian at 954.565.7670 (o) or 516.669.2925 (m).

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VP RACING FUELS NAMED OFFICIAL FUEL OF COPO PARTS DIRECT

San Antonio, TX – VP Racing Fuels, Inc., a global leader in performance fuels, lubricants, and additives, today announced they’ve been named the Official Fuel of COPO Parts Direct and Turn Key Automotive in Oxford, Michigan.

“The COPO name is recognized around the world by racers, enthusiasts, and collectors in particular since there are only 69 of these awesome units produced each year,” said James Forrest, VP Midwest Sales. “The owners’ manual recommends the use of C12, and that’s a statement about the quality and performance of one of our most popular fuels in one of the most popular and sought after cars ever built. Every new COPO coming from COPO Parts Direct will have a pail of C12 coming along with it.”

In 1969, Chevrolet initially released the ZL-1 COPO Camaro; the automobile was part of Chevy’s special-order system, a method used by dealers during the sixties that allowed them to create high-performance vehicles that were not available elsewhere. The options found in the COPO weren’t available for purchase on the dealership’s paperwork. Some dealers devised a way to get the desired options by using particular order codes to receive cars with special features.

Instead of placing an order for Camaros using the “Regular Production Option” sheet, some dealers began ordering Camaros using the “Central Office Purchase Order” or COPO, which was generally reserved for adding alterations to municipal fleets. Today’s COPOs are designed for competitive National Hot Rod Association racing and are intended exclusively for drag racing. The car was created to compete directly with the fastest racing automobiles in NHRA’s Stock Eliminator and Super Stock classes. These classes see run times of nine seconds or less on the quarter-mile. Today, with both companies also serving as VP dealers, COPO Parts Direct is the source for high-performance parts. Turn Key Automotive is the go-to for a finished COPO or other projects designed from rendering to reality.

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VP RACING FUELS PARTNERS WITH INSINGER PERFORMANCE

San Antonio, TX – VP Racing Fuels, Inc., a global leader in performance fuels, lubricants, and additives, today announced the addition of Insinger Performance as a distributor for Maryland, New Jersey, New York, Pennsylvania, Virginia, and West Virginia.

“We are extremely excited about adding Insinger Performance as a full line distributor for select areas of the Northeast,” said Bruce Hendel, VP of Sales, North American Race Fuel, and Consumer Products. “Our relationship with Insinger Performance will allow us to service more areas of the Northeast region more efficiently as well as expand our track programs, bulk service, and product selection. Insinger will offer a full complement of our fuels, but also carry our performance lubricants, coolants, additives, small engine fuels, and commercial lubricants.”

From its first location in Dushore, Pennsylvania, Owner and CEO Bruce Insinger started Insinger Performance in 1987, and he has grown the business by creating a network of dealers from Northern Florida into Canada. The company also distributes fuel for home, commercial, and convenience stores and supplies special blends to the natural gas and oil industry.

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VP HAND SANITIZER HELPS SPEED AMERICA BACK TO WORK

NEW DISPENSER STAND LAUNCHES FOR HIGH VOLUME NEEDS

San Antonio, TX – VP Racing Fuels Inc., a global leader in performance fuels, lubricants, and additives, has now taken the lead in helping to get people safely back to work and play with a massive effort to get VP Hand Sanitizer in every hand.

“We’re producing 30,000 gallons of VP Hand Sanitizer per day and shipping non-stop to retailers and major chains like AutoZone, 4 Wheel Parts, and Amazon,” said Bruce Hendel, VP’s Vice President, North American Sales – Race Fuel and Consumer Products. “Our product meets FDA and CDC guidelines, and we have designed a dispenser stand for our 1-gallon pump bottle to accommodate higher volume usage for retailers’ customers and race tracks’ fans.

The VP Hand Sanitizer 1-gallon bottle and dispenser stand are making a big impact in the racing world too, as the sport opens up to renew competition. American Flat Track, AMA Supercross, and Grand National Cross Country have all made VP Hand Sanitizer readily available to ensure the safety of their fans and racers as they return to their favorite sport.

VP Hand Sanitizer is available in several sizes, from the 1-gallon pump bottle and handy 32 oz. pump bottle, to commercial and industrial appropriate sizes, in 5-gallon pails, drums, and totes.

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