San Antonio, TX – VP Racing Fuels, Inc., today announced they have been named the Official Fuel of the Mid-West Pro Mod Racing Series. The all 1/8-mile drag racing series competes in events in Oklahoma, Kentucky, Missouri, Kansas, and Texas.
“At VP we’ve always strived to have the best fuels out there and when you look at these racers in the Mid-West Pro Mod Series, especially the nitrous Pro Mods, these racers need top-grade fuels in order to run right and go fast,” said Jason Rueckert, VP Racing Fuels Midwest Regional Manager. “These high-profile relationships also allow us to promote our brand to enthusiasts and general consumers. The products we have for them were built with the same dedication and attention to quality and performance as our race fuel products.”
In addition to providing a full menu of race fuels for series competitors, VP’s Lane Choice™ traction compound is used by a large number of series tracks to provide the racing surface needed for the high horsepower Pro Mods.
“It doesn’t matter whether it’s nitrous like my cars or blowers or turbos, these engines can be pretty finicky and anything you can do to make them more predictable will only help,” said series owner and competitor Keith Haney. “Having a company like VP Racing Fuels, with all their research and testing behind them, come on board as our official fuel supplier will help everyone to be more consistent with their tune-ups. And in drag racing consistency is everything.”
For more information about VP and its products for consumers, enthusiasts, and racers visit vpracingfuels.com.
“I grew up watching racers like Pat Musi and Frank Manzo,” said Freddie Turza, VP Racing Fuels Technical Manager. “Getting to work with them at their shops and at the track is a great opportunity. I know my knowledge and experience can be helpful to them and that’s one of the many advantages VP can offer customers that our competition can’t.” In addition to technical support VP participates in the NHRA Pro Mod Contingency Award Program.
Pro Mod team owners and drivers created the RPM association to preserve and promote the future of this type of drag racing, where suspended door race cars with more than 3,000 horsepower, travel the quarter mile in under six seconds and at speeds exceeding 250 MPH.
“Rockingham has an ongoing 37-year streak as the host of at least one major national drag racing championship,” offered Nick Fontana, VP Racing Fuels Operations Manager – South, “We’ve been their fuel of choice for what will be twelve years with this agreement. They put on a great show and Steve Earwood continues to strive to make the track even better every year.”
Rockingham Dragway is in its fifth decade of operation as a upper echelon American drag racing facility, one that for all but three years since 1969 has hosted at least one major event under the sanction of either the now defunct American Hot Rod Association, the International Hot Rod Association or the National Hot Rod Association.
Coleman has extensive sales & marketing experience with the international brands STP and Armor All and most recently as Brand Manager for Bridgestone. “Between their winning back to back Isle of Man TT’s with Michael Dunlop or their technical partnership with M Sport I’m joining VP at a very exciting time,” Coleman commented. “With its winning range of fuels, additives and accessories, VP has a lot to offer and I’m looking forward to promoting the brand throughout Europe. It’s a real pleasure to continue my work in the motorsport fuels industry.”
“Adding Peter to the VP’s International team will certainly be an asset,” Marc Wesler, VP Racing Fuels International Sales Manager stated. “His professional experiences, combined with his enthusiasm for racing and the VP brand, will be a big win for VP and our EU customer base. We look forward to future growth across the European market.”
VP is the official fuel of Santa Pod Raceway, The Irish Drift Championships, The British Drift Championships, and the EDRS European Drag Racing Series.
PITTSBORO, NC – A partnership as old as the PDRA continues again now in its fifth season as VP retains rights as the Official Fuel of the PDRA. In the company’s commitment to solidify its position as the world leader in race fuel technology, VP Racing Fuels has increased their support of PDRA and its racers. In addition to being the Official Fuel of the PDRA, VP Racing Fuels is also now the Official Fuel Additive of the PDRA.
“The strength of the VP partnership speaks to VP’s commitment to the racer,” stated PDRA Marketing Director, Will Smith. “We’re grateful for the leadership role they have within the industry and what that brings to the PDRA through our partnerships. VP products have been a part of many of PDRA racers’ historic performances. We’ve known VP fuels are the clear choice and now we’re excited to further promote the line of VP products. VP additives help keep engines at their best and are already chosen by a large portion of PDRA racers and fans in both performance and street applications.”
TULSA, OK – The Frankenstein Engine Dynamics Mid-West Pro Mod Series (MWPMS) is pleased to welcome San Antonio-based VP Racing Fuels as its official fuel supplier for the 2018 racing season. The all-eighth-mile drag racing series staged its first race of the year this past weekend at the Texas Motorplex in Ennis, TX, where VP Racing Fuels had product available to competitors.
“One thing about VP Fuels is that we’ve always strived to have the best fuels out there and when you look at these guys in the Mid-West Pro Mod Series, especially the nitrous Pro Mods, these guys need top-grade fuels in order to run right and go fast,” VP Racing Fuels Midwest Regional Manager Jason Rueckert pointed out. “Being associated with the Mid-West Pro Mod Series allows us to showcase our products in the highest-horsepower, best-of-the-best combinations.”
MWPMS owner and competitor Keith Haney said he feels the continuity of having VP Racing Fuels as the series’ official fuel supplier will help its crew chiefs and tuners manage the thousands of horsepower in their care.
“Bob is very passionate about developing creative, strategic marketing initiatives that deliver results,” said Alan Cerwick, President of VP Racing Fuels. “His deep experience in B2B and B2C, strategic brand marketing and communications, and his significant, successful roles working with companies like 7-11, Pennzoil, Texaco, and Anheuser-Busch make him a great addition to the VP Team. At VP our culture is all about passion and results and he’s a great fit.”
Merz first experience in motorsports came when he ran the $3B Budweiser brand that included sponsorship of car owner Junior Johnson and drivers Darrell Waltrip and the late Neil Bonnett on the NASCAR circuit.