STEVEN COLE RETURNS TO JFR AS VP OF SALES

YORBA LINDA, CA – Steven Cole has returned to John Force Racing as Vice President of Sales for John Force Racing. The 25 year motorsports sales and sports marketing veteran has experience working with the NHRA and NASCAR and returns to JFR after nearly two seasons as the Vice President of Corporate Partnerships for the IHRA.

“We are excited to have Steve rejoin our sales and marketing team. He is going to work along with Robert Hight and myself to continue to bring in new sponsors and support our current partners,” said John Force.

Before originally joining JFR in 2012 Cole was the Senior Vice President of Marketing, Advertising & Team Relations for Action Performance Companies, Inc. and previously owned his own company in Charlotte working with NASCAR teams on sponsorship marketing with their partners.