VP Fuel
RE POWELL TO PARTNER WITH VP IN NEW RETAIL BRANDING PROGRAM
Courtesy of VP Fuels
SAN ANTONIO, TX – In a move that promises to accelerate the growth of its branding initiative in the northwestern U.S., VP Racing Fuels, Inc. today announced that RE Powell Distributing Company has signed up for VP’s new program to brand fuel stations with the
VP Racing Fuels brand. “As RE Powell partners with VP’s team, I am confident this new program will be a success for the dealer who is looking for differentiation as well as our company which is looking to provide the best solutions to each of our customers,” said Justin Christensen, RE Powell’s Director of Marketing and Sales.
“RE Powell is a powerhouse and highly respected fuel distributor and VP appreciates the success and commitment it has brought to our race fuel business,” said Bryan Noonen, VP’s Regional Manager-Branded Wholesale Business Development. “We’re equally excited to count RE Powell among our dedicated family of marketers nationwide who work tirelessly to develop VP branded fuel stations. RE Powell’s professionalism and knowledge of the marketplace is unmatched and we look forward to continued growth and success.”
VP RACING FUELS NAMED OFFICIAL FUEL OF TWO FLORIDA TRACKS
Courtesy of VP
SAN ANTONIO, TX – Officials at Orlando Speed World Dragway and Stingray Dragway at Lakeland (formerly known as Lakeland Dragstrip) each announced multi-year agreements naming VP Racing Fuels as their Official Fuel beginning in 2012. Under the
agreements, VP will be each track’s exclusive supplier of race fuels with VP110 and C12 available on site in bulk along with several of VP’s specialty fuels in pails and drums at both facilities.
In addition, each track will continue to use VP’s LC7 traction compound for track prep. Both tracks will be serviced by VP-Southeast, VP’s distribution center in Fort Lauderdale. “Orlando Speed World Dragway and Stingray Dragway at Lakeland are both great motorsport facilities,” said Robert Rodgers VP’s Regional Manager-South, “and we are very happy to be selected over all others to fuel their tracks this year.”
The feeling is mutual for Ozzy Moya, the owner of Stingray Dragway at Lakeland. “We’re pleased to bring VP on board as our Official Fuel given its well-deserved reputation for quality products and unsurpassed service,” Moya said. “Their race fuel blends are second to none and we’re confident our racers will appreciate having convenient access to them here at the track.”
NHRA ADDS VP’S C9TM TO APPROVED FUEL LIST
Courtesy of VP Fuels
SAN ANTONIO, TX – VP Racing Fuels today announced the addition of its new C9TM unleaded formula to the NHRA’s 
Approved Fuel List. “C9 is an impressive new fuel that will outperform the standard 110 fuels available in the field, including our own,” said Jim Kelly, VP’s Director of Race Fuel Sales.
“It’s a non-oxygenated formula that in dyno tests made 4-6 more HP and torque than the 110 baseline. With an octane rating of 96 (R+M/2), C9 is ideal for Stock and Super Stock applications with compression ratios up to 11:1.”
Track tests in the Northeast on the quarter mile and on oval tracks showed C9 will have an immediate impact on performance regardless of the type of racing. Notably, it was recently selected as the Spec Fuel of the ACT American Canadian Tour and Castrol Series in Canada.
In addition to the performance gains seen on the ACT tour and in stock and super stock drag cars, ethanol-free C9 is an ideal fuel for improving performance in crate engines as well as competition quads, motocross bikes and sleds. Because C9 is ethanol-free, it can be of particular benefit in marine racing applications.
ALMS ANNOUNCES VP RACING FUELS AS OFFICIAL RACING GASOLINE SUPPLIER
Courtesy of VP
Braselton, GA – With a new 3-year agreement beginning in 2012, VP Racing Fuels has increased its level of partnership with the American Le Mans Series presented by Tequila Patrón and the International Motor Sports Association. The agreement calls for VP – provider of racing fuel to the Series and its sanctioning body for the last four years – to continue as the Official Racing Gasoline Supplier to ALMS and IMSA through 2014, the organizations announced today.
As such, VP will continue supplying VP100, its ethanol-enriched E10 unleaded fuel, and cellulosic E85 fuels for the ALMS. VP also provides VP100 to the IMSA GT3 Cup Challenge by Yokohama and Cooper Tire Prototype Lites powered by Mazda. The two are the top-level development championships in the IMSA family, and prepare drivers and teams for competition in the American Le Mans Series.
VP INTRODUCES “C85” ETHANOL RACING FUEL
Courtesy of VP Fuels
SAN ANTONIO, TX – VP Racing Fuels today introduced “C85” racing fuel, offering 
significant performance gains over conventional E85 according to Jim Kelly, VP’s Director of Racing Fuel Sales.
“Conventional E85 gained some popularity because it was cheap and made some power, but it has a significant downside,” said Kelly. “In addition to requiring a costly E85 carburetor and completely revamped and upgraded fuel system, E85 is corrosive and very inconsistent.”
“When you don’t know if you’re getting 60% ethanol, 80% ethanol or something else, it’s extremely difficult to tune,” Kelly continued. “Many engine builders have cited up to a two-jet swing in their tune from one batch of E85 to the next.
By contrast, C85 is blended with the same degree of care and precision as every other VP fuel, with a consistent proportion of ethanol and every other component in every drum. It takes all the guesswork out of tuning.”
VP Racing FUELS to Power ADRL in 2012
Courtesy of VP Fuel
SAN ANTONIO, TX – The American Drag Racing League (ADRL) today announced VP Racing Fuels has signed on as ADRL’s Official Racing Fuel, marking the fifth consecutive year of VP’s support for the series. As part of the sponsorship, VP will continue to post contingency awards for all classes, with VP’s C23 and Q16 designated as Spec Fuels for the Extreme Pro Stock class.
“We are very happy to continue in our role as Official Fuel of the ADRL,” said Steve Scheidker, VP’s Director of Marketing. “It’s a perfect match, as ADRL racers’ efforts to push the edge of the technology envelope are enabled in great part by VP fuels, which are among the most technologically advanced fuels on the planet.”
“I’m pleased to continue our partnership with VP Racing Fuels, a race fuel manufacturer that commands unparalleled respect in the industry,” said ADRL Executive Vice President Jeff Fortune. “VP has been a steadfast supporter of drag racing in all forms and we appreciate how they’ve contributed to ADRL’s growth over the years. We’re also cognizant of the important role played by VP’s tech support staff in guiding ADRL competitors in fuel selection, tuning and optimizing their performance.”
VP RACING REFORMULATES THREE NHRA FUELS
Courtesy of VP Fuels
SAN ANTONIO, TX -VP Racing Fuels today announced it has reformulated three of its NHRA-approved fuels—C11, C23 and C25. Effective January 20, the new 2012 formulas will be available from VP for dyno and track testing in 5-gallon pails as well as 15-gallon and 54-gallon drums. The new 2012 blends also will be available for purchase at the NHRA Winternationals at Pomona, but may not be used in competition at this event. Beginning March 7th, 2012 the new 2012 formulas will be permitted for use in competition. Use of the pre-2012 formulas will be permitted in competition until December 31, 2012.
The 2012 formulas will have a slightly higher octane and a slightly higher specific gravity, while the vaporization and energy content of the fuels have not changed. “We do not anticipate any tuning changes will be necessary,” said Steve Burns, VP’s Director of Research & Development. “Performance could possibly improve because of the higher octane and racers can expect more detonation protection. Pro Stock engines in particular have evolved since we first designed C25 and increased demands on the fuel. With C25 being a spec fuel, this reformulation will not change the balance of power in Pro Stock, but should help with engine life.”
VP GEARS UP FOR 2012 SEASON
Courtesy of VP
SAN ANTONIO, TX – VP Racing Fuels will start its 37th race season with a full arsenal of its popular leaded and unleaded race fuels. Fuels for drag racing, stock car racing, dirt track racing, powersports and open wheel competition have positioned VP as the leader in race fuel development as well as the most diversified race fuel brand in motorsports.
“We’ve developed many new fuel products, all of which will debut over the coming weeks,” said Jim Kelly, VP’s Director of Race Fuel Sales. “I’m confident racers and engine builders alike will be very pleased with our newborns, which include a DBI break-in fuel, an ethanol-free Pre-Mix for two strokes, another impressive FIA rally fuel blend, a new FIM motorcycle blend, and a new product that will more than satisfy racers asking us for an E-85 type fuel. Many hours of R&D across the U.S. have produced what we believe will set us apart – again – from the other race fuel companies we compete against.”
“After we announced the launch of VP-branded gas stations across the country a few months back, a few people expressed concern that VP was following other companies that focused on retail to general consumers and we might lose interest in what we’re known for,” Kelly continued. “But that’s not the case at all. Rest assured, at VP it’s still all about MAKIN’ POWER!”
VP RACING FUELS TO HOST TECH SEMINAR AT IMIS
Courtesy of VP Fuels
SAN ANTONIO, TX – Officials at VP Racing Fuels announced it will host a technical seminar on racing fuels at the International Motorsports Industry Show (IMIS) in Indianapolis next week. Scheduled at 10 a.m., Friday, December 9, the seminar will feature VP’s entire technical staff discussing technological developments in race fuel, fuel system technology, tuning recommendations and more.
“We’ll have experts on hand to discuss and address questions on circle track fuels, drag racing fuels, open wheel, rally, powersport and fuels for any other application of interest,” said Jim Kelly, Corporate Director-Sales. “It will include separate breakout groups for discussion specific to each area of interest, so everyone will have an opportunity to obtain information specifically relevant to them.”
“VP prides itself on providing real-time tech support with the most talented multi-discipline tech staff of any race fuel manufacturer in the industry,” Kelly continued. “The seminar in Indianapolis will provide a unique opportunity for those attending the show to discuss fuel-related issues with the experts on our tech staff face to face. For those racers, engine builders and tuners who can’t attend the IMIS seminar or who want to connect with the team privately, they can always reach them directly by phone or email.”
More information about VP’s tech staff, fuels and other products is available at vpracingfuels.com.
VP INTRODUCES UNLEADED, NON-OXYGENATED “C9”
Courtesy of VP
SAN ANTONIO, TX – VP Racing Fuels today announced the introduction of “C9” racing fuel to complement 
its longstanding C10 blend. “Like our very popular C10, new C9 is an ethanol-free, non-oxygenated unleaded product,” said Jim Kelly, VP’s Corporate Director-Sales.
“C9 prevents all the problems associated with ethanol in pump gas, thus making it a great fuel for seasonal storage,” Kelly continued. “Unlike pump gas which leaves deposits, clogs injectors, attracts moisture and separates while in storage, C9 won’t go bad. You won’t have to drain fuel from your carburetor even if your engine sits idle for weeks or months, and C9 will remain stable at least two years in a sealed container. Make C9 the last thing you run through the carburetor and fuel tank before putting your boat or favorite ride away this winter and you’ll see instant results when it’s time to get things started in the spring.”
“With an octane rating of 96 (R+M/2), C9 provides an economical alternative to C10 that still offers more resistance to detonation and improved performance over premium pump gas,” Kelly added. “C9 won’t harm catalytic converters or oxygen sensors and will provide great starts in heat or cold.”
In addition to automotive applications, C9 will perform well in motorcycles, quads, snowmobiles and more. C9 racing fuel is for use in racing vehicles only and may not be used in street-driven motor vehicles.
