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Mickey Thompson Announces Official Tire Sponsorship of MotorTrend Roadkill Nights Powered by Dodge

Seventh edition of street-legal racing event on historic Woodward Avenue

STOW, OH – Mickey Thompson Tires & Wheels will be right in the middle of the street-legal drag racing action at one of the nation’s premier car shows as the Official Tire Sponsor of Roadkill Nights.

Part of the legendary Woodward Dream Cruise in Pontiac, Michigan, Roadkill Nights brings live drag racing with celebrity head-to-head competitions, thrill rides, simulation experiences and show vehicles to the festivities.

“We can’t wait to get to the Woodward Dream Cruise and celebrate great cars and the hot-rodding lifestyle,” said Dominick Wycoff, President of Mickey Thompson Tires & Wheels. “The Roadkill Nights event is in the heart of the action and is the perfect opportunity to showcase our drag race and performance street tires.”

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Mickey Thompson Named PRI Founding Member

Backs efforts to build, promote and preserve the racing industry

STOW, OH – Mickey Thompson Tires & Wheels is proud to announce it has signed on as a Founding Member of Performance Racing Industry (PRI). Through its national trade show, advocacy efforts and awareness campaigns, PRI has become the voice of the racing industry in North America.

“As we prepare to head into our 60th anniversary year, we are honored for the opportunity to continue to support the racing industry as a Founding Member of PRI,” said Dominick Wycoff, President of Mickey Thompson Tires & Wheels. “The organization does important work, and this commitment demonstrates our unwavering support to an industry we feel is critical to driving innovation within the entire automotive space.”

Mickey Thompson Tires & Wheels was founded on the belief that motorsports fosters and accelerates true innovation. Whether in the desert of Moab, at the salt flats of Bonneville or at racetracks and drag strips across the world, Mickey Thompson Tires & Wheels has been pushing the limits of product innovation since its founding in 1963. The company’s founder, Mickey Thompson, was inducted into both the Motorsports Hall of Fame of America, as well as the Off-Road Motorsports Hall of Fame. He founded SCORE International, was the first American to go more than 400mph at the Salt Flats, was a pioneer in drag-racing technology and brought off-road racing to stadiums across America.

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Mickey Thompson Sponsors TidalWave Music Festival in Atlantic City

STOW, OH – It’s time to head to the boardwalks and beaches of Atlantic City for music, fun and great tires. Mickey Thompson Tires & Wheels has signed on as a sponsor of the popular TidalWave Music Festival.

Set for Aug. 12-14, TidalWave offers three days of music on two stages. This year’s lineup features 30-plus artists including Luke Bryan, Dierks Bentley, Morgan Wallen, Hardy, Riley Green, Chase Rice and many more on the beach in Atlantic City. Attendees can also stop by the Mickey Thompson tent to check out the Mickey Thompson RC Truck Crawl and learn more about the company’s All-Terrain tires line.

“We’ll be onsite at the TidalWave Music Festival with games, prizes and a chance to check out the newest truck, Jeep and SUV tires from Mickey Thompson,” said Dominick Wycoff, President of Mickey Thompson Tires & Wheels. “Enjoying the outdoors is what it’s all about, and we can’t wait to hit the Jersey Boardwalk and Roar on the Shore!”

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Mickey Thompson Sponsors Dragbike Event

The performance enthusiast brand will be the Official Tire Sponsor of the Fast by Gast Nationals in Ohio

STOW, OH – Mickey Thompson Tires & Wheels is supporting drag racing of the two-wheeled variety as the official tire sponsor of the upcoming Man Cup Motorcycle Drag Racing Fast by Gast Nationals.

Set for July 29-31 at Dragway 42 in West Salem, Ohio, the Fast by Gast Nationals are the third of a five-event season for Man Cup Motorcycle Drag Racing, which supports professional, sportsman and ET bracket racing in the Eastern half of the United States.

“Man Cup Motorcycle Drag Racing is North America’s largest professional motorcycle drag racing sanctioning body and a great proving ground for our motorcycle drag racing tires,” said Jason Moulton, Motorsports Director of Mickey Thompson Tires & Wheels. “These riders put on a great show, and we’re happy to be able to offer our products and support.”

Man Cup Motorcycle Drag Racing is open to riders of all skill and experience levels.

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Mickey Thompson Powers HOT ROD Drag Week

Street-legal drag cars prepare for the ultimate drive & race event

STOW, OH – America’s fastest street-legal drag cars will have the support of Mickey Thompson Tires & Wheels as they tackle the grueling HOT ROD Drag Week in September.

As the Official Tire Sponsor, Mickey Thompson’s ET Drag Racing tire line will be showcased during the 18th anniversary of Drag Week, which mixes street driving with visits to four different racetracks in five days. Registration sold out within minutes this year.

“HOT ROD Drag Week puts the country’s top street-legal drag cars to the test, and Mickey Thompson will be with competitors every mile along the way,” said Jason Moulton, Sr. Motorsports Manager of Mickey Thompson Tires & Wheels. “This is the event that started it all, and the community of racers that participate is unlike any other.”

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Mickey Thompson is Proud to Support the Red White and Blue $20,000 Bracket Race

STOW, OH – Bracket racers are heading to Holly Spring Motorsports in Holly Springs, Mississippi this weekend for a big-money challenge, with support from Mickey Thompson Tires & Wheels.

“Sponsoring the Red White and Blue and Scoggin Dickey Parts Center (SDPC) Raceshop Dream Team Challenge allows race enthusiasts and brand aficionados to showcase the quality and versatility of the Mickey Thompson ET Drag Racing tire line,” said Jason Moulton, Sr. Motorsports Manager of Mickey Thompson Tires & Wheels.

“Our ET Drag products are designed for bracket racing, delivering improved traction and performance for automatic transmission setups,” Moulton added.

Mickey Thompson’s ET Drag Racing tires set the standard for straight-line competition, allowing drivers to “stand on the gas.” The record-setting tire lineup includes bias ply, radial and street-strip models, plus front tires, tubes and junior and motorcycle applications.

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Mickey Thompson Backs Rocky Mountain Race Week

STOW, OH – Mickey Thompson Tires & Wheels continues its support of the racing community as a presenting sponsor of this year’s Rocky Mountain Race Week.

The Rocky Mountain Race Week is a seven-day, multi-state drag racing competition known as “the ultimate test of drag racers.”

With seven days of racing on four different tracks, Rocky Mountain Race Week is a fun, challenging series that follows in the tradition of “Drag and Drive” events. As the name suggests, one of the competition’s unique challenges for racers is navigating the mountainous terrain along the way.

“It’s great to be part of events like the Rocky Mountain Race Week,” Jason Moulton, Sr. Motorsports Manager of Mickey Thompson Tires & Wheels said. “We are excited to sponsor these races and invite everyone to come participate and watch the action.”

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Mickey Thompson Backs Drag-n-Drive Event

The performance enthusiast brand will serve as Presenting Sponsor of the Summit Racing Midwest Drags 

STOW, OH – Mickey Thompson Tires & Wheels is supporting a demanding five-day street/strip competition as Presenting Sponsor of the Summit Racing Equipment Midwest Drags Drag-n-Drive Event.

Set for June 6-10, the Summit Midwest Drags includes drag racing at three Midwest dragstrips over four days. All registered vehicles must be driven on public roads between each stop, making for an interesting display of power vs. reliability.

“What a great way to put street and strip machines to the ultimate test,” said Jason Moulton, Sr. Motorsports Manager of Mickey Thompson Tires & Wheels. “We are excited to be a part of this unique challenge and look forward to supporting all participants.”

The Summit Midwest Drags features more than a dozen racing classes, attracting a variety of racecars and horsepower levels. All vehicles must be street-legal and comply with NHRA and/or IHRA rules.

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Mickey Thompson is Proud to Support the Fifth Annual Great American $20,000 Bracket Race

STOW, OH – Bracket racers are heading to Mississippi this weekend for a big-money challenge, with support from Mickey Thompson Tires & Wheels.

“Sponsoring the fifth annual Moser Engineering Great American 20K Bracket Race (GABR) and Scoggin Dickey Parts Center (SDPC) Raceshop Dream Team Challenge allows race enthusiasts and brand aficionados to showcase the quality and versatility of the Mickey Thompson ET Drag Racing tire line,” said Jason Moulton, Sr. Motorsports Manager of Mickey Thompson Tires & Wheels.

“Our ET Drag products are designed for bracket racing, delivering improved traction and performance for automatic transmission setups,” Moulton added.

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Mickey Thompson Supports Spring Fling Million

STOW, OH – Drag racers are hoping to hit the jackpot in Vegas next week as part of the Spring/Summer/Fall Fling Bracket Race series sponsored by Mickey Thompson Tires & Wheels.

The sponsorship allows Mickey Thompson showcase its versatile line of drag racing tires and “Own a Round” at the Spring Fling Million race week, set for April 12-16 at Las Vegas Motor Speedway.

The racer with the “Best Losing Package” of the Mickey Thompson round will receive a set of slicks, in the form of a gift card, presented by the Fling staff.

“We all know how popular bracket racing is, and our year-long partnership with Fling events puts us right in the heart of the action,” said Jason Moulton, Sr. Motorsports Manager of Mickey Thompson Tires & Wheels. “We’re happy to support the races and highlight the quality and winning design of our ET racing tires.”

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