CARUSO RAISES VOLUME WITH RETURN OF BIG JEFF AUDIO IN 2024

MOORESVILLE, NC – During the 2023 Charlotte Four-Wide Nationals Pro Stock standout Camrie Caruso brought Florida-based Big Jeff Audio on board as primary sponsor and while rain impacted the race it did not dampen the marketing opportunity throughout the season. Following that race Big Jeff Audio was prominently featured on Caruso’s KB Titan Racing Chevrolet Camaro through the season that saw Caruso win the Pro Stock All-Star Callout event in Chicago and race into the Countdown as a championship contender. Heading into the 2024 NHRA Mission Foods Drag Racing Series Big Jeff Audio will return as a major associate with big plans for making an impact with NHRA fans across the country.

“Last year was the first year with Big Jeff Audio and we learned a lot along the way,” said Caruso, winner of the 2023 NHRA Arizona Nationals. “They came on board after the season started so we are getting even more of a jump on their marketing efforts starting with the PRO race in February and then the season kick off at the Gatornationals. Their product lines are perfect for NHRA fans and anyone interested in sound systems, security systems or car audio. We are excited to be working with Big Jeff again this season.”

The marketing program will include the traditional elements with Caruso’s KB Titan Racing Chevrolet Camaro, but the team will also be looking to elevate Big Jeff Audio’s expansive lines of products and services through additional media opportunities, fan engagement events and B2B opportunities at races across the country. Also, at select events Big Jeff Audio will bring the noise to the pits with the Big Jeff Audio super-sized golf cart featuring a mega-sound system.

During the PRO Superstar Shootout race Big Jeff Audio will be distributing 1,000 free goodie bags in the pit. These goodie bags include a Big Jeff Audio drawstring backpack, Big Jeff Audio camo lanyard, Big Jeff Audio logo decals, Big Jeff Audio hand towels, ear plugs, Big Jeff Team Cuban link chains and each bag will also include a card with QR Code linking to their website to get 10% off website purchases. Fans who take a photo wearing the Big Jeff Audio chain and share on social media with the hashtag #BigJeffAudio will be entered in an additional giveaway. Fans can also enter by texting the word RACE to 737-BIG-JEFF (737-244-5333).