Tread City Tire & Wheel joins the WNYSRA as Title Sponsor

Rochester, NY – The Western New York Super Rod Association (WNYSRA) today proudly announced a new title sponsorship deal with Tread City Tire & Wheel headquartered in North Tonawanda, NY.  The racing series, which highlights some of the best sportsman drag racers in the Northeast, will be known as the Tread City Tire Western New York Super Rod Association for the 2014 season.  In addition, Tread City Tire & Wheel will be the official tire supplier of the series for 2014.

The Tread City Tire Western New York Super Rod Association will showcase competition in the International Hot Rod Association’s (IHRA) Super Rod category, one of the longest running sportsman drag racing classes in existence.  Super Rod features a wide variety of full-bodied cars and street roadsters that run on a 9.90 second index in the quarter mile.  All races are started using a 4-tenths of a second “Pro-Tree”.

Jason Oldfield, co-founder of the WNYSRA, stated, “We’re thrilled to have Tread City Tire & Wheel as our title sponsor.  I’ve been a customer myself since Tread City Tire & Wheel opened their first store in North Tonawanda, NY, and I’m excited about the opportunity to tell the community about the unprecedented value Tread City Tire & Wheel offers.”

For over 20 years, Tread City Tire & Wheel has been providing Western New York low prices and superior service on new and used tires and wheels.  In addition to their standard services at their retail locations, Tread City Tire & Wheel also provides their unique mobile tire service, which is reflected in their motto, “We are the tire store at your door!”  With these exceptional services, it should come as no surprise that Tread City Tire & Wheel is also the fastest growing tire and wheel supplier in Western New York, recently adding stores in Lockport, NY and in Cheektowaga, NY.

Co-owner of Tread City Tire & Wheel, Don Raiser, and partners Tom & Sal Trigilio, had this to say about their new partnership with the Western New York Super Rod Association:  “Everyone at Tread City Tire & Wheel is excited about our involvement with the Western New York Super Rod Association.  The WNYSRA features some of the closest, most exciting racing around, which the fans absolutely love, and we believe that they’ll also love hearing about Tread City Tire & Wheel’s guiding principles; great value in tires and wheels with top-notch customer service.”

In conjunction with this announcement, a points fund has been created in the Tread City Tire Western New York Super Rod Association that will award a $1,000 cash prize to the overall series champion.  Phil Harnden, co-founder of the WNYSRA, said, “This would not have been possible without the support of Tread City Tire & Wheel.  Our series champion will now have a substantial cash prize to go along with bragging rights of triumphing over some of the best drag racers in the region.  Stay tuned though as we expect to announce additions to our points series awards in the very near future.”