Woodies Custom Kicks & Apparel on board with drag racing series
BURLINGTON, ON – The Pro Modified Racing Association, the Quick 32 Sportsman Series presented by NAPA Auto Parts, and the Pro 
Bike & Sled Series presented by Wiseco Performance Products, are proud to announce the addition of Woodies Custom Kicks & Apparel to its 2013 sponsorship roster. The new company, based in Burlington, Ontario, is receiving rave reviews for its Custom Kicks, and will present a custom apparel package, including four pairs of those very popular shoes, to one team from each series at the completion of the 2013 campaign.
The Woodies concept is simple. Take anything you want, including photos of your race car, favourite tattoos, artwork, graphics or team/sponsor logos, and put them on a pair of Converse High or Low Tops, or Vans Slip-Ons. Along with the end of season packages that every team is eligible to win, series officials will be wearing series branded Custom Kicks in 2013 to show off the newest trend in custom footwear.
Woodies is also extending a preseason offer to any team looking for that extra cool look, that includes four pairs of Custom Kicks, four sweatshirts and four t-shirts, all custom branded with the team’s chosen images. This is the same package that will be given to the teams selected at the end of the season from each series.
The debut of the Woodies product to the racing world came earlier this year when Top Fuel Dragster driver Clay Millican wore his very own custom kicks at the season opener of the NHRA Mello Yello Series in Pomona, California. The shoes were the main topic of discussion amongst fans that visited the Parts Plus Top Fuel team pit area and even received some unexpected field testing when Millican accidentally spilled some nitro methane on them while fueling the race car. Because they stood up to the challenge, the shoes have subsequently been dubbed as “nitro tested”. They even made an appearance in the pages of the sport’s premier magazine National Dragster.
We’re really excited about joining our brand with these three series for 2013, said Woodies founder Rick Kopp. The PMRA, the Quick 32 Sportsman Series and the PBSS are first class and will be the first to partner with us on a marketing initiative of this kind.
Woodies will also have an on-site brand presence at every event this season giving racers and fans an opportunity to see and learn about the product firsthand. This gets underway May 10-11 with the first race of the season at US 131 Motorsports Park in Martin, Michigan.
We are pleased to have Woodies on board with us for 2013, noted Bruce Mehlenbacher, Director of Operations for all three series. This venture will fit right in with the spirit of drag racing and our teams will be able to fly their colors, so to speak, in a new and trendy fashion.
The PMRA www.PMRA.ca, races in conjunction with its companion series, the Quick 32 Sportsman Series presented by NAPA Auto Parts www.Quick32.ca, and the Pro Bike & Sled Series presented by Wiseco Performance Products www.PBSS.ca throughout the year, presenting an exciting and colorful package of drag racing action.
Check out the attached flyers for information about the preseason special, and visit www.woodiesapparel.com/racing.htm to place your order.
