Mallare Enterprises Expands Marketing Partnership with Lancaster National Speedway and Dragway

LANCASTER, NY – Mallare Enterprises, a Western New York-based trucking company, is returning as a partner to Lancaster National Speedway & Dragway as the title sponsor for the 2016 Top Eliminator class during the Franco’s Pizza Friday Night Drags. This year, they expanded their commitment and will also be a presenting partner for the Big Rig Night/Truck Drags on Friday, August 26.

Lynne, Mike, Jim and Jimmy Mallare of Mallare Enterprises are long-time supporters of local drag racing and are very happy to have this opportunity to be part of Western New York’s premier motorsports facility.

“With all the changes and improvements we’ve witnessed through the past year, we felt we could once again help support the track and broaden our reach business wise,” said Mike Mallare. “This is the sport our family loves and supports. To be part of the rebirth and growth of Lancaster National Speedway & Dragway is something special to us. For us as racers, this is our Ralph Wilson Stadium, First Niagara Center, our Coca Cola Field. As a business, we have seen the growth in spectators at each of the events held at Lancaster and felt it was a great way to help grow our businesses corporate citizenship.”

This partnership was put together with Kozak Motorsports Marketing based off past involvement and the track’s expanded 2016 season schedule.

“Last season, the Mallare family and Mallare Enterprises were a great help during our community clean up days by donating use of their dump trucks to haul debris from the facility,” said Rob Kozak, of Kozak Motorsports Marketing. “They fully supported the Big Rig Drags and also have several race cars that compete at Lancaster. It’s an honor to have them be more involved in 2016.”

“I was not part of the 2015 season, but I kept a close eye on what was going on at my home track and have heard nothing but good things about the Mallare Family and Mallare Enterprises,” said Tim Packman, Track President. “Having local families and companies like Mallare believing in our vision and returning to the LNS&D family says a lot about what we’ve been doing to get ready for 2016. The local business, fan and racer support of our track is impressive and growing.”