JESEL JOINS NEOPMA AS A CONTINGENCY SPONSOR FOR 2014

Huntington, NY – The Northeast Outlaw Pro Mod Association is pleased to welcome the involvement of Jesel as an associate sponsor for 2014.

“We are thrilled to have another industry leader like Jesel step up and support the NEOPMA and believe it’s a testament to the hard work of everyone on both sides of the partnership,” John Mazzorana says. “Most importantly, though, I think Jesel’s involvement will greatly benefit our race teams, which always remains our first priority. Jesel is a Northeast based business that fits our demographics, but has a national presence.”

For many years the business model for the performance aftermarket was “build it, and they will come”. That was fine when racing was more homogenized and there was just a handful of engines and cylinder heads being used for competition. Deciding what needed to be built was fairly simple, and a manufacturer could be confident that he would sell enough parts to cover its tooling and development costs.

Racing today has become so segmented and specific that virtually everyone needs something different. Sure the masses are still well served with off-the-shelf components, but at the top, the game has changed to custom engine combinations. Just look at the huge number of new cylinder heads introduced each year. It became apparent to Jesel that its business model had to change to keep up with its customer’s needs and the changing market.

For several years Jesel has been putting in place the infrastructure to support its new business model, the Jesel Custom Shop. Digital surface mapping (Faro Arm), computer modeling software such as Solid Works and the latest Finite Element Analysis (FEA) software, rapid prototyping equipment and more than 35 CNC machines give Jesel the ability to design, prototype, test and build new valvetrain components in a very compressed time frame. Oh, and the secret weapon — Dan Jesel’s 35-years-plus of valvetrain design and manufacturing experience. Dan’s experience spans all forms of racing – NASCAR, NHRA, Le Mans, Bonneville and more. The Jesel technical team is capable of going right to the final solution in a very cost-effective way.

The new Jesel Custom Shop business model is “ask, and we will build it.” And it seems to be working very well. In 2011 customers sent Jesel 126 different cylinder heads for which it designed and built shaft rocker systems. The Custom Shop designed more than 134 custom billet rocker stands, and more than 247 custom cam cores. Several new belt drives rolled out of the Custom Shop as well as thousands of steel rockers, many for Top Fuel and Funny Cars.

Our technological and engineering abilities are at your service and available to both racers and engine builders. Contact us today to see how we can help you stay ahead of the competition this season, and the next 30 seasons.

For more information on Jesel, visit http://www.jesel.com/valvetrain  or call 732-901-1800 or email at sales@jesel.com