Drag Illustrated Partners with Werner Communications to Take Winter Series and Elite Motorsports Million to Mainstream Sports Stage

DALLAS – Drag Illustrated has announced a new partnership with Werner Communications, a leading public relations and event management firm with over 30 years of experience, to bring the 2025-2026 Drag Illustrated Winter Series – including the groundbreaking $1,000,000 Elite Motorsports Million – to the forefront of the mainstream sports conversation.

The Winter Series, which features three marquee events at Bradenton Motorsports Park, has already become one of the most talked-about attractions in drag racing. The addition of the Elite Motorsports Million – the largest performance-based bonus in drag racing history – has elevated the stakes and created one of the most compelling storylines in all of motorsports: win all three Pro Mod events and take home a life-changing seven-figure payday.

For Werner Communications founder Elon Werner, the project aligns perfectly with his company’s mission.

“The opportunity to work with Drag Illustrated to promote the Winter Series is exactly why I founded Werner Communications,” said Werner. “Our over 30 years of public relations, communications and event management experience is designed to make series and events like the Winter Series and the Elite Motorsports Million signature events in the sports universe. The leadership of Wes Buck and his team combined with Werner Communications contacts and skillset in event operations will go hand in hand to make sure every sponsor and racer receive maximum exposure before, during and after the series. Being able to promote the Elite Motorsports Million is a unique opportunity to be part of spreading the word for a game-changing moment in drag racing.” Continue reading →