Motorsports Strategy Group
INDUSTRY VETERANS LAUNCH MOTORSPORTS STRATEGY GROUP
Combine more than 100 years of motorsports and live event experience
NASHVILLE, TN – Leadership and experience continue to be the two key ingredients for profitability and growth for
stakeholders as the dynamic motorsports landscape diversifies and shifts. Industry veterans Jason Rittenberry, Scott Gardner, Jenny Schmitz, and Kurt Johnson recognize the need for venues, series, sponsors and race teams to maximize their investments through the creation of their new firm – Motorsports Strategy Group (MSG). The four partners bring more than 100 years of hands-on experience at the highest levels of motorsports together to assist clients both big and small with a full suite of comprehensive solutions and creative initiatives. Moving into the 2018 season, MSG will begin engaging with a diverse group of clients across the motorsports landscape.
MSG will focus on four disciplines of the sports and entertainment world – Strategy, Events, Production, and Venues. Their capabilities include strategic consulting, event production and management, content creation, booking, marketing, communications and venue services, including capital projects and maintenance. Their growing client base includes race tracks, entertainment venues, race teams, sanctioning bodies and corporate brands, all of whom rely on MSG’s support in each stage of their projects.

