Mission Foods
MISSION FOODS ENTERS MULTI-YEAR DEAL AS TITLE SPONSOR OF NHRA’S PREMIER PROFESSIONAL SERIES
NHRA Mission Foods Drag Racing Series will also include Mission #2Fast2Tasty NHRA Challenge at 14 races in 2024 after successful debut this season
INDIANAPOLIS – The NHRA and Mission Foods, the world’s leading brand for tortillas and wraps, announced today that Mission Foods has 
been named the title sponsor of the NHRA’s premier professional series, which will be known as the NHRA Mission Foods Drag Racing Series beginning with the 2024 season.
The multi-year professional series title partnership will be in full swing starting next year as the NHRA celebrates its 73rd year in 2024, and comes after a successful first-year partnership between the two companies this season. Mission Foods and the NHRA partnered together this year for the Mission #2Fast2Tasty NHRA Challenge, introducing competitive racing – as well as a bonus purse and bonus playoff points – to Saturday qualifying. The overwhelming success of the current program helped lead to the expansion of the series title partnership for Mission Foods, which will include significant activation at the track and nearby store locations for all 21 national events.
The popular Mission #2Fast2Tasty NHRA Challenge will return in 2024 as part of the growing partnership, increasing to 14 regular-season events, including the two four-wide races, and offering an increased purse. The series title partnership and the Challenge continue Mission Foods’ overall motorsports initiative to help racers and race teams.
