McCullough Public Relations
AUTOMOTIVETOUCHUP MAKES IT EASY TO MATCH YOUR HELMET TO YOUR CAR
NEW ORLEANS – With AutomotiveTouchup, show and race car owners alike can paint their helmets to perfectly 
match their vehicle. With more than 60,000 OEM colors and more than 300,000 custom-mixed formulas, AutomotiveTouchup can create any color needed.
Mitch Mitchell, Show-Me Mustang Club Regional Director for Mustang Club of America, used AutomotiveTouchup paint to custom match his show car helmet to his Mustang Mach 1. Mitchell’s Mustang is a unique vehicle painted in a very limited production color called Azure Blue. This particular shade of blue was only ever placed on Mach 1 Mustangs and used for just two years before being removed from Ford’s color lineup. As the OEM no longer manufactures this color, Mitchell turned to AutomotiveTouchup to secure just the right color to match his beloved Mustang.
“AutomotiveTouchup makes the impossible possible. I come from a body shop and insurance background, so I am especially particular about paint match. I’ve used multiple products from AutomotiveTouchup, and I am impressed by all of them. They’re easy to use, high quality and I always get a perfect match,” Mitchell said.
NHRA TOP SPORTSMAN DON O’NEAL UNVEILS NEW NGK/NTK SPONSORED RACE CAR
BRANDS MEGAN MEYER DRAGSTER WITH RUTHENIUM HX SPARK PLUG GRAPHICS
INDIANAPOLIS – NGK Spark Plugs USA, Inc., the Original Equipment leader in automotive ignition technology for 
both domestic and import vehicles, announced today that it has extended its relationship with NHRA Top Sportsman drag racer Don O’Neal.
O’Neal has used NGK racing spark plugs in his 1999 Monte Carlo 632 Big Block Chevy engine with three-stage nitrous for the past five years and now O’Neal will look to use NTK engine sensors in a new race car. NTK is a member of the NGK Spark Plugs family of brands.
“This is a logical extension of our expansion into sensor technology,” said Danielle Orlando, General Manager of Marketing, NGK Spark Plugs. “There is a natural fit between the ways Don O’Neal and NGK think and do business. We’re both moving into new markets together in 2019. NGK is bringing its expanded NTK sensor line to consumers and into the motorsports world, while Don’s team has an exciting new race vehicle and engine combination. We are confident this will be a long-term, winning combination and are looking forward to a great partnership together in 2019 and beyond.”
MCCULLOUGH PUBLIC RELATIONS LAUNCHES REDESIGNED, OPTIMIZED WEBSITE
UNIONTOWN, OH – McCullough Public Relations has launched a redesigned, mobile-optimized website, featuring an engaging new design, streamlined navigation and added content at http://www.mcculloughpr.com.
“The new look is fresh, clean and focused on our clients’ many assets and activities, which represent a wide range within the automotive industry, from performance parts to truck accessories to DIY repair products,” said Shari McCullough-Arfons, company president.
The website’s new look makes it easier than ever for media outlets to quickly and easily access client press kits, including the latest product news, and prewritten feature and how-to-install articles, as well as executive bios and company backgrounders. Each client’s section also features a broad selection of high resolution photos and logos.
SNAKE & MONGOOSE MOVIE LAUDED IN INDY
Indianapolis, IN – Independent film “Snake & Mongoose” roared to life in packed theaters during its Indianapolis premiere Thursday 
night, synching with the opening of the world’s most prestigious drag race, the 59th annual Chevrolet Performance National Hot Rod Association (NHRA) U.S. Nationals at Lucas Oil Raceway at Indianapolis.
“Snake & Mongoose” depicts the fierce rivalry between legendary drag racers Don “The Snake” Prudhomme and Tom “The Mongoose” McEwen, who through the years became close friends and great rivals. Set in the heyday of drag racing and featuring historic footage of races, “Snake & Mongoose” brings to life the complex characters and legendary races that defined those exciting times.
MCCULLOUGH PUBLIC RELATIONS NAMED NATIONAL AUTOMOTIVE MEDIA RELATIONS AGENCY FOR SNAKE & MONGOOSE
NORTH CANTON, OH – McCullough Public Relations, Inc. has been selected as the agency of record to direct all media relations 
activities for the national automotive press for the highly anticipated motion picture release of Snake & Mongoo$e.
Snake & Mongoo$e is set to open in theaters in 20+ markets nationwide September 6, with a DVD release date of November 9. It is the first drag racing film released in 30 years. It tells the story of one of the greatest rivalries in sports history and the groundbreaking accomplishments of Don ‘the Snake’ Prudhomme and Tom ‘the Mongoo$e’ McEwen.
McCullough PR will manage all national automotive related media interviews, and coordinate story placement, special events and movie premiere activities for automotive and motorsport related journalists. The agency will work at a grassroots level as well to publicize the movie to dragstrips, race venues, local car clubs, auto shows, automotive museums and other automotive organizations across the country.
