Justin Ashley Racing
JUSTIN ASHLEY EAGER TO GET BACK TO HISTORIC GATORNATIONALS
PLAINVIEW, NY – After a busy and longer than usual offseason 2020 NHRA Rookie of the Year Justin Ashley is ready to get back on the 
track behind the wheel of his Strutmasters.com/Auto Shocker Top Fuel Dragster. Since the final race of last season Ashley has been working at a relentless pace adding multiple new marketing partners and extending the relationships with existing sponsors. The 26-year old second generation driver knows that every day of hard work brings him closer to his ultimate goal of winning an NHRA Top Fuel world championship. This weekend at the 52nd annual NHRA Gatornationals Ashley will literally have the rubber meet the road as he races at the historic track outside Gainesville, Florida, for the second time in his young career.
“I can’t wait to get back to the Gatornationals,” said Ashley, during a pre-season test session in West Palm, Florida. “This is one of the biggest races of the year and since it is the first race of the season we want to get off on the right foot. I am looking forward to working with new crew chief Mike Green this season and I think our Strutmasters.com/Auto Shocker team will be very prepared.”
The addition of veteran tuner Mike Green was just one of many changes Ashley made to the Davis Motorsports owned Top Fuel team. Ashley extended sponsorship deals with Auto Shocker and KATO Fastening Systems as well as bringing on new partners RISE Brewing Company and The Daily Crave. The new sponsors were landed thanks for Ashley’s strong marketing relationship with Menards. They will bring new ideas and opportunities for promotion for Ashley as well as the NHRA.
ROOKIE OF THE YEAR JUSTIN ASHLEY TO DEBUT GUARDLAB DRAGSTER FOR NHRA GATORNATIONALS
PLAINVIEW, NY – Heading into his second professional season on the NHRA Camping World Drag Racing Series Top Fuel driver Justin 
Ashley will be debuting a new co-primary sponsor alongside Strutmasters.com for the 52nd annual NHRA Gatornationals, March 12-14. GuardLab will take center stage on the side of Ashley’s 330 mph land rocket joining returning sponsors Strutmasters.com, Auto Shocker and KATO Fastening Systems.
“Having GuardLab as our co-primary for the Gatornationals is very exciting,” said Ashley, during the pre-season test session in West Palm. “They have been great partners and I wouldn’t make a run in this Top Fuel dragster without one of their mouth guards. I definitely feel a lot more comfortable in the car and know that I have an added layer of protection and increased performance.”
GuardLab is a sports technology company changing the way teeth are protected. Using 3D technology and 3D printing GuardLab creates premium products that are accurate and comfortable, while being the most scientifically advanced. They work with partners and clients across all major professional and collegiate sports leagues including the NFL, NBA, MLB, NHL, MLL, NCAA and many more.
Justin Ashley Racing Adds The Daily Crave To Sponsor Menu
PLAINVIEW, NY – Continuing to expand his marketing program with healthy and on-trend brands, Justin Ashley Racing announced today 
an associate sponsorship with California-based snack company, The Daily Crave. Beginning at the 52nd annual NHRA Gatornationals Ashley’s Strutmasters.com/Auto Shocker Top Fuel dragster will also feature The Daily Crave branding from a variety of their products. The new marketing partner adds to Ashley’s growing list of sponsors as the second year driver makes a run at his first NHRA Top Fuel championship.
“Hooking up with The Daily Crave is a perfect partnership for me. When I am at a race and there are so many things going on from sponsor meetings, media interviews, interacting with the fans and of course, hitting the track in my Strutmasters.com Auto Shocker Top Fuel dragster I need a healthy snack option,” said Ashley, the 2020 NHRA Rookie of the Year. “They have so many delicious varieties it is easy to just grab a bag and get a quick snack that is a healthy alternative to junk food.”
This sponsorship is another example of Justin Ashley Racing’s creative marketing strategy which has a number of available product categories. Ashley was instrumental in connecting The Daily Crave with current partner Menards, who will begin carrying various products throughout their 350 locations. Ashley will promote The Daily Crave products at events and on his popular social media channels with additional marketing opportunities in development as the NHRA season unfolds.
Justin Ashley Racing Tightens Up Sponsorship With KATO Fastening Systems
PLAINVIEW, NY – In advance of his second season behind the wheel of the Strutmasters.com/Auto Shocker Top Fuel dragster Justin Ashley 
is extending his relationship with KATO Fastening Systems. Following a successful rookie season that saw Ashley win his first Top Fuel NHRA national event and earn NHRA Rookie of the Year honors, the young driver is building on successful sponsorship opportunities. Looking ahead to 2021, KATO Fastening Systems will continue to utilize their NHRA relationship to promote their diverse line-up of fastening systems with a primary focus on LockOne, a revolutionary positive locking fastener designed to prevent a standard nut from loosening free under vibration.
“Working with KATO Fastening Systems has been a privilege,” said Ashley. “KATO’s LockOne was tested in accordance with National Aerospace Standard NAS3350 for impact vibration testing and specifically designed to withstand a bolt from loosening under intense vibration. There’s no better testament to that than a Top Fuel Dragster. I am looking forward to continuing to show the NHRA community the amazing power of KATO and LockOne!”
During the 2021 NHRA Camping World Drag Racing Series KATO and LockOne will be branded on the Strutmasters.com/Auto Shocker Top Fuel dragster on each side of the top of the canopy and the front of the rear wing for exceptional visibility.
Justin Ashley Pours RISE Nitro Brewing Company Into 2021 Sponsorship Mix
PLAINVIEW, NY – Justin Ashley Racing is taking advantage of new category opportunities through a marketing partnership with New York 
City-based RISE Brewing Co, the creators and distributors of RISE Nitro Cold Brew Coffee. Justin Ashley, the 2020 NHRA Rookie of the Year, will display RISE on his Strutmasters.com/Auto Shocker Top Fuel dragster during the 2021 NHRA Camping World Drag Racing Series season, as well as on uniforms, the team’s race trailer and pit area signage.
“Adding RISE to our group of marketing partners is impactful on and off the racetrack,” said Justin Ashley, winner of the 2020 Summernationals. “They brew their coffee with nitrogen and we run on nitromethane so our Nitros might be different but our goals are the same when it comes to providing the best for our customers and fans. I am looking forward to continuing our discussions regarding the inclusion of marketing initiatives involving the NHRA community.”
In addition to the visual impressions on the race car and at the track, Justin Ashley Racing and RISE Nitro Brewing Company are planning to announce consumer events during the race season. Ashley was a strong brand advocate and was instrumental in getting RISE into Menards.
VETERAN TUNER MIKE GREEN JOINS JUSTIN ASHLEY RACING
PLAINVIEW, NY – Justin Ashley Racing announced today world championship-winning crew chief Mike Green has joined the 
Strutmasters.com/Auto Shocker Top Fuel dragster team. The move comes as Ashley looks ahead to the 2021 NHRA Camping World Drag Racing Series and a serious run at the NHRA Top Fuel world championship. Green replaces veteran tuner Aaron Brooks who tuned Ashley to his first win and a top ten finish in the shortened 2020 NHRA season.
“Adding Mike Green to our team provides us with an opportunity to take our program to the next level,” said Ashley. “Mike is a championship winning crew chief with a championship winning mentality. It is a perfect fit. I am grateful to Mike for deciding to join our racing family. I am looking forward to learning from his invaluable knowledge and experience throughout the season. Our goal is to race together for many years to come.”
“I have a tremendous amount of respect and gratitude for Aaron on a personal and professional level. I have known Aaron for a long time and my feelings about him will never change. He’s an outstanding crew chief and a great person. We accomplished a lot together during a short period of time. I am looking forward to watching him have continued success in the sport for years to come,” added Ashley.
Last season Green began the season as the tuner of the Montana Brand/Rocky Mountain Twist dragster wheeled by 2019 rookie of the year Austin Prock. Green was crew chief on eight-time champion Tony Schumacher’s dragster and he spent time in DSR’s machine and fabrication shops.
Justin Ashley Appears on Cover of Drag Illustrated Issue 162 as Previous 30 Under 30 Recipients are Honored
KIRKSVILLE, MO – In spite of all the challenges of the 2020 racing season, Top Fuel rookie Justin Ashley turned in a banner year, winning 
his first career race and being named the NHRA Rookie of the Year.
It also led to Ashley appearing on the cover of Drag Illustrated’s latest issue, which serves as “The Best of 30 Under 30” tribute. With PRI cancelled this year due to COVID-19, Drag Illustrated was unable to have its typical and popular 30 Under 30 reveal at the event. Instead, the publication chose to recognize 15 standouts from the previous five 30 Under 30 selections, recognizing the young stars who have since gone on to do even greater things since being first recognized.
After his standout season in such an unprecedented year, Ashley, who appeared on the 2017 DI 30 Under 30 list, led the way and called it an honor to appear on his first Drag Illustrated cover.
“Appearing on the cover of Drag Illustrated is a very exciting thing for me. For years, I’ve read Drag Illustrated. In the magazine, I’ve looked at people on the cover, and I thought, “Man, imagine if that could be me one day?” and now to be in the position that I’m in and to actually be on the cover, it’s very rewarding,” Ashley said.
Auto Shocker Renews with Justin Ashley Racing
PLAINVIEW, NY – Continuing a busy off-season of marketing partnership additions and renewals, 2020 NHRA Rookie of the Year Justin 
Ashley announced today that Auto Shocker™, Biocide Systems’™ best odor eliminator on the market, has renewed their associate sponsor agreement on the Strutmasters.com Top Fuel team for the 2021 NHRA Camping World NHRA Drag Racing Series. Auto Shocker has been aligned with Justin Ashley since the end of the 2019 season and was prominently featured on his Top Fuel dragster during all 12 national events in 2020. Moving into the 2021 NHRA season, Auto Shocker and Justin Ashley Racing have a number of consumer promotions as well as social media programs in the planning stages.
“I’m proud to represent Auto Shocker and Biocide Systems’ line of odor eliminating products,” Ashley said. “They have the most effective odor eliminators on the market. Last season we had success introducing these products to the NHRA community and its audience. In 2021, we’re going to expand upon that and use all of our resources to show the world how great these products are. I couldn’t be more excited to continue our marketing partnership next season.”
The Auto Shocker branding will once again be featured on Ashley’s 11,000-horsepower Top Fuel dragster and fire suit. Additionally, Ashley will continue his efforts as Auto Shocker spokesperson, contributing to online videos as well as personal testimonials through his rapidly increasing social media following. The 2020 NHRA Rookie of the Year will also continue to be a media draw for radio and television interviews throughout the off-season and into the 2021 NHRA Camping World Drag Racing Series.
Justin Ashley 2020 NHRA Rookie of the Year Reflects on First Season
PLAINVIEW, NY – Driver of the Strutmasters.com powered by MANSCAPED™ Top Fuel dragster and 2020 NHRA Rookie of the Year and Justin Ashley took 
some time to reflect on his successful rookie season. The young driver also looked ahead to a longer than usual off-season as well as his plans and goals for the 2021 NHRA Camping World Drag Racing Series season which will begin in March.
Was your rookie season what you expected?
Justin Ashley – “I think my rookie season went according to plan. It met and really exceeded my wildest expectations. Going into the year we wanted to run 12 races and we wanted to give ourselves an opportunity to win at every race, but at the same time we were realistic. We knew that in the Top Fuel category these are the best drivers in the world. These are the greatest teams and they are fantastic at what they do. To be able to go out there and to take the idea from paper to turn it into reality was a dream come true for me. It was more than I expected now that I am able to sit back and take it all in.”
How did the 2020 season make you a better driver?
JA – “More than anything else the more seat time you have the more you are going to experience different things. Coming into 2020 I only had very limited seat time in a Top Fuel car. We ran just three races in 2019 and a handful of test laps at the beginning of the season. Over the course of the season certain things would happen whether it was a pedal fest or tire shake or other instances where I would feel something in the clutch. The more laps you make the more you are going to experience different things, so for me it made me a better driver to get the overall experience of running races. I got a better understanding and feel for the race car.”
STRUTMASTERS.COM EXTENDS SPONSORSHIP WITH JUSTIN ASHLEY
PLAINVIEW, NY – National Hot Rod Association (NHRA) Rookie of the Year Justin Ashley announced today that Strutmasters.com will 
continue its marketing and sponsorship relationship with the Davis Motorsports Top Fuel team. The marketing partnership will cover the 2021 NHRA Camping World Drag Racing Series season beginning with the historic Gatornationals, March 21-22, 2021. Strutmasters.com and owner Chip Lofton back a number of NHRA competitors throughout the various NHRA classes and his involvement with Justin Ashley Racing remains strong.
“I am thankful for the support Chip Lofton and Strutmasters.com continue to provide our team,” Ashley said. “They have been with us from the beginning and we wouldn’t be in the position we are today without them. It was great to get our first win and collect Rookie of the Year honors together last season. There are a lot of great things in store for this team in 2021 and I’m proud to continue representing Strutmasters.com on and off the racetrack.”
Winning the 2020 NHRA Summernationals in July propelled Ashley’s season and moved him to the forefront of the Rookie of the Year conversation. A semifinal finish at the U.S. Nationals and consistent performance numbers including the best reaction time average in the Top Fuel class sealed the deal for the national media panel voting for Rookie of the Year. Ashley was a regular on a number of national and regional radio shows as well as frequent subject of interviews during the NHRA FOX broadcasts.
