Worth, FL – Beginning Monday, February 16, 2026, DragRaceTV will roll out a major infrastructure upgrade designed to deliver instant Video On Demand access, a redesigned Roku experience, and expanded content availability across platforms.

This upgrade marks a significant step forward in how fans watch live no-prep, grudge, big money, and outlaw racing.

Instant Video On Demand After Every Event
With increased backend infrastructure and expanded programming capacity, DragRaceTV will now make event recordings available almost immediately after live streams end.

In many cases, fans will see replays appear with the event date as the temporary title. These recordings are published quickly to minimize downtime and ensure fans can jump right back into the action.

Behind the scenes, DragRaceTV’s new AI-powered processing system will automatically refine those recordings. The system reduces dead time between rounds, removes unnecessary downtime, and focuses on what viewers came to see: the racing. Continue reading →

Lake Worth, FL – Calling all drag racing fans — there’s a new way to experience the sport you love, and it’s built just for you. ICUracing.com is proud to announce the launch of DragRaceTV, a brand-new Roku channel that brings raw, real-deal drag racing action straight to your living room — no cable, no fluff, just pure horsepower.

DragRaceTV is now available in the Roku Channel Store — and it’s about to change the game for fans of grassroots and outlaw racing.

“We know fans are hungry for more than just big-name events and polished productions,” says Brian Prins, Head of Marketing and Talent Acquisition at ICUracing.com. “There’s a whole world of badass racing happening at local tracks across the country, and we’re putting the spotlight on it.”

Featured This Week: Exclusive Pitside Access from ZMax Dragway Continue reading →

Lake Worth, FL – ICUracing.com, a leader in digital motorsports promotion, is proud to announce the official launch of its brand-new Roku channel, DragRaceTV — a dedicated platform designed to amplify the voices of grassroots drag racing and the talented independent media creators behind it.

Available now on Roku devices nationwide, DragRaceTV provides a home for drag racing content often overlooked by major networks. From heads-up grudge matches to outlaw no-prep action and everything in between, the channel is revving up to bring real racing content to real fans — 24/7.

But DragRaceTV isn’t just about streaming races — it’s about supporting the passionate people behind the lens. In a groundbreaking move, DragRaceTV will compensate smaller content creators for their work, offering both exposure and sustainability. Continue reading →