DALLAS – PEAK Antifreeze, one of the most prominent motorsports sponsors in the country and a leader in the antifreeze and coolant industry, has been named presenting sponsor for Drag Race Bracket Bonanza (DRBB), the first dynamic bracket competition for drag racing fans, during the Route 66 Nationals. Leading up to and during the Route 66 Nationals, which takes place May 17-19, at Chicago’s Route 66 Raceway, PEAK will be prominently branded across all Drag Race Bracket Bonanza social media platforms as well as DragRaceBracketBonanza.com. They will also be featured on the Densy’s Deets tip sheet delivered Friday in advance of the race weekend. PEAK will be utilizing the growing fanbase of Drag Race Bracket Bonanza players to promote their 4th annual Race Down the Track with John Force national promotion.

“Promotions like what we are doing with PEAK Antifreeze during the Route 66 Nationals are exactly the kind of marketing engagements we want to provide with Drag Race Bracket Bonanza,” said Elon Werner, creator of Drag Race Bracket Bonanza. “We have a passionate and loyal following that loves picking winners and following the outcome of the races. Our player community has been growing race over race all season and these are the perfect fans who would be thrilled to have their name on the hood of John Force’s Funny Car at the end of the season. We are also thrilled to introduce Drag Race Bracket Bonanza to an additional universe of potential players through the #PEAKSquad.” Continue reading →

DALLAS, TX – Following the wildly entertaining Charlotte Four-Wide Nationals four Drag Race Bracket Bonanza (DRBB), players rose to the top of thousands of participants to win the inaugural Four-Wide Challenge. The overall scores were combined from the Las Vegas Four-Wide Nationals and the just completed Charlotte Four-Wide Nationals with Karen G. (Kbj) taking the top spot with 182.617 points followed by Zach L. (LetsGoDodgers), Austin T. (AT) and Julie B. (Jbona1) rounding out the top four. The top four winners will receive Four-Wide Challenge trophies as well as $50 gift certificates from Drag Race Bracket Bonanza prize sponsor Summit Racing Equipment.

“We are thrilled to recognize these four winners of the Drag Race Bracket Bonanza Four-Wide Challenge,” said Elon Werner, creator of Drag Race Bracket Bonanza. “We have seen tremendous interest and growth since the start of the 2024 season and this was the first time we have had four-wide racing in Drag Race Bracket Bonanza. There were a lot of upsets and congratulations to Karen, the overall winner, as well as all the top four finishers. I also want to thank Summit Racing Equipment for their support in making our first mini-series a huge success.” Continue reading →

DALLAS – The 2024 professional drag racing season launches this weekend at the Amalie Motor Oil NHRA Gatornationals in Gainesville, Fla. on March 7-10, with an epic return of the fan bracket game Drag Race Bracket Bonanza (DRBB). For the first time ever, DRBB will be up and running for the entire NHRA season, including the two four-wide races in Las Vegas and Charlotte.

“Last year we got off to a great start with thousands of people playing during the U.S. Nationals and throughout the Countdown,” said Werner. “We are excited to have DRBB up and running for the full season. We will have some shorter series like The Majors, the Four-Wide Nationals Cup and the Countdown, as well as an overall season champion. Our goal is to create a fun and engaging game for anyone interested in following professional drag racing.”

By the end of the 2023 season, with only seven races in play, prizes were sent to 18 states across the U.S. and three countries. DRBB players surveyed during the off-season frequently mentioned that they loved having even more of a reason to tune in on race day, to follow their brackets and root on their picks.

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