ICUracing.com Launches DragRaceTV Channel on Roku to Promote Grassroots Drag Racing Content

Lake Worth, FL – ICUracing.com, a leader in digital motorsports promotion, is proud to announce the official launch of its brand-new Roku channel, DragRaceTV — a dedicated platform designed to amplify the voices of grassroots drag racing and the talented independent media creators behind it.

Available now on Roku devices nationwide, DragRaceTV provides a home for drag racing content often overlooked by major networks. From heads-up grudge matches to outlaw no-prep action and everything in between, the channel is revving up to bring real racing content to real fans — 24/7.

But DragRaceTV isn’t just about streaming races — it’s about supporting the passionate people behind the lens. In a groundbreaking move, DragRaceTV will compensate smaller content creators for their work, offering both exposure and sustainability.

“There’s a massive world of talented content creators out there filming at local tracks every weekend. These people are the heartbeat of the sport,” said Brian Prins, Head of Marketing and Talent Acquisition for ICUracing.com. “DragRaceTV is giving them a true platform and paying them to keep doing what they love. We’re building a community where fans get more content, and creators finally get the recognition and support they deserve.”

In addition to published content, DragRaceTV is actively expanding its team and offerings:

Content Creators: If you’re producing drag racing videos or livestreams and want your work featured (and paid for), DragRaceTV wants to hear from you.

Track Owners: Looking to have your events live streamed or your drag strip featured on the channel? Get in touch to discuss streaming partnerships.

Now Hiring: DragRaceTV is also looking to fill various positions in media production, marketing, and tech support.
Those interested in getting involved — whether as a contributor, employee, or partner track — can reach out directly to Brian Prins at: brian@icuracing.com

“This is more than a channel — it’s a movement to grow drag racing by supporting the little guys who keep it alive,” Prins added. “We’re here to bring more eyes to the sport and more opportunity to those who’ve stuck with it through thick and thin.”

About ICUracing.com
ICUracing.com is a digital motorsports platform focused on innovation, inclusivity, and community. As the parent of DragRaceTV, ICUracing.com is dedicated to promoting the grassroots side of drag racing while building bridges between content creators, race fans, and track operators across the country.