AARA
AFRICAN AMERICAN RACERS ASSOCIATION LAUNCHES TO SUPPORT DIVERSITY IN THE AUTOMOTIVE INDUSTRY
ROYAL PALM BEACH, FL – The African American Racers Association (AARA) was launched September 1, 2020 by co-founders Christopher 
Harris and Sinclair Gordon. The AARA is focused on recognizing and promoting African American contributions and spotlighting individuals, businesses and organizations that exemplify equality within the motorsports world.
Open to all races, colors and creeds, AARA is membership based and provides the opportunity to network with people at all levels and in all professions of the automotive industry. Benefits of becoming a member of AARA not only include access to webinars with industry leaders, opportunities for sponsorships and scholarships but over 300,000 member-only discounts across 10,000 cities in categories such as travel, meals and entertainment.
“I am very excited to have partnered up with Sinclair to create the African American Racers Association. There’s a need for this association in the industry to help shed light on the accolades of African Americans and to help create opportunities as well,” said Harris who has over 20 years’ experience volunteering and creating programs in underprivileged communities. “The AARA combines two of my greatest passions, motorsports and grassroots social work.”
