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Fire Department Coffee


Veteran-owned Coffee Brand Selected as Presenting Partner of the AB Motorsports Pit Side Experience

INDIANAPOLIS – NHRA announced today that Fire Department Coffee, a veteran-owned brand that is dedicated to handcrafting great-tasting coffee and supporting first responders, has been named the Official Coffee of NHRA as part of a multi-year agreement.

As the Official Coffee of NHRA, Fire Dept. Coffee will see integrations across all NHRA marketing and social media, with a robust advertising campaign coupled with on-site activations at Pit Side Experiences at all NHRA National Events. Its first on-site presence will be at the Amalie Motor Oil NHRA Gatornationals (March 9-12) at famed Gainesville Raceway.

Fire Dept. Coffee will also spearhead the inaugural “NHRA Hero of the Day” program. The program will identify and honor a local Veteran, firefighter or first responder in the crowd at all 2023 NHRA Camping World Drag Racing Series season events.

“We’re looking forward to the opportunity to introduce our brand, and our mission, and get out on the track to share Fire Dept. Coffee with NHRA fans across the country,” said Luke Schneider, Founder and CEO of Fire Department Coffee. “It’s especially exciting to use our new platform to honor a local hero at each event.”

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