STRAIGHTLINE STRATEGY GROUP FORMS MARKETING ALLIANCE GROUP
McLeansboro, IL – The Straightline Strategy Group, a marketing and management company specializing in drag racing entities announced the formulation of a marketing alliance group that includes racers from a broad range of professional classes.
Joining the marketing alliance include Matt Hartford with his Total Seal Pro Stock Camaro, Paul Lee and his McLeod Nitro Funny Car, No-Prep Kings/Street Outlaw Chevrolet racer Jeff Lutz plus Janette Thornley with her AMRA Pro Fuel Harley-Davidson.
“Simply put, there is strength in diversity and numbers as it concerns marketing partners” said Steven Cole, Senior Vice President of Marketing and Sales. “We can bring expanded exposure opportunities through multiple major platforms (classes) in drag racing that will no doubt prove beneficial for sponsors” he concluded.
Each marketing alliance member brings a bevy of accomplishments to the portfolio.
Matt Hartford in the Total Seal Pro Stock Camaro is a former world champion in both ADRL Pro Stock and NHRA Sport Compact and scored a 2018 NHRA national event pro stock win at the Spring Nationals in Houston, TX. He plans to compete at all 2019 NHRA pro stock events.
Paul Lee with his McLeod Nitro Funny Car has been a lifelong fan and participant of drag racing. He began his love as a little kid at his home track of Atco Dragway in New Jersey. He has claimed victories in both Top Alcohol and Nitro Funny Cars. Having been retired from the sport after suffering a near fatal heart attack, Lee has been cleared to drive following a miraculous recovery and actively returns in 2019.
Jeff Lutz is synonymous to one of hottest commodities in drag racing; No Prep style racing. As a competitor who has reached national “list” status, he is well known for the performance of his ’57 Chevy Bel-Air. Lutz took home the victory in the No Prep Kings class at the 2018 Nuclear No Prep at Cordova International Raceway (IL).
Janette Thornley pilots the “Dream Chaser Racin” AMRA Pro Fuel Harley Davidson and finished 3rd in the 2018 ultra-competitive AMRA Pro Fuel category. Thornley is a four-time Pro Fuel World Champion including in the NHRA Series and has received multiple awards including Female and Lady Racer of the Year accolades. Thornley desires to transition to NHRA Top Fuel Harley class in 2019.
“We have seen several marketing unions in racing between drivers in similar category entities but rarely, if ever, within the broad spectrum we are offering through our marketing alliance” said SSG Partner, Scott Gardner.