McLeansboro, IL – The Straightline Strategy Group, a marketing and management company specializing in drag racing entities announced the formulation of a marketing alliance group that includes racers from a broad range of professional classes.
Joining the marketing alliance include Matt Hartford with his Total Seal Pro Stock Camaro, Paul Lee and his McLeod Nitro Funny Car, No-Prep Kings/Street Outlaw Chevrolet racer Jeff Lutz plus Janette Thornley with her AMRA Pro Fuel Harley-Davidson.
“Simply put, there is strength in diversity and numbers as it concerns marketing partners” said Steven Cole, Senior Vice President of Marketing and Sales. “We can bring expanded exposure opportunities through multiple major platforms (classes) in drag racing that will no doubt prove beneficial for sponsors” he concluded.
Jim Oberhofer Named Crew Chief
Lee suffered what is known as a highly fatal widow’s maker heart attack in December 2016 with a 100 percent blockage of the left anterior descending (LAD) artery. Three stints were inserted in his main artery and Paul suffered what was thought to be significant damage that would preclude him from driving in the Nitro Funny Car division. However through aggressive rehabilitation and significant physical training, Lee was cleared by doctors to return to the driver’s seat.
“We are excited to essentially be partnering with Paul by managing the day to day operations of the McLeod Racing Funny Car” said SSG Partner Doug Stringer. “The management component will go hand and hand with our Marketing Alliance Group to secure Paul financing for the entire 2019 Series” continued Stringer.
MOORESVILLE, NC — After a very successful year in 2018, Modern Racing, the venture formed by championship-winning tuner and motorsports electronics expert Justin Elkes, continues to expand its footprint in the drag racing industry heading into 2019.
Headlining the expanding footprint is a strategic alliance between Modern Racing and the powerhouse team of Elite Motorsports. During last week’s Performance Racing Industry (PRI) trade show in Indianapolis, Elite Motorsports announced that it will campaign three Pro Mod cars driven by two-time Pro Stock world champion Erica Enders, rising star Alex Laughlin and Aeromotive Fuel Systems founder Steve Matusek for the full 2019 E3 Spark Plugs NHRA Pro Mod Drag Racing Series presented by J&A Service season. Elite Motorsports and Richard Freeman have retained the services of Modern Racing to facilitate the operation, aid in tuning and handle the construction and assembly of the three turbocharged entries, which include two 5th-generation Camaros piloted by Enders and Laughlin, and one 2013 Mustang driven by Matusek.
The Martin, Michigan, facility features racing on both the eighth-mile and quarter-mile and hosts multiple big events throughout the season. In 2018, those events included the IHRA Summit Sportsman Spectacular, the IHRA Division 5 Summit Team Finals and one of the largest IHRA Summit SuperSeries programs in the country.
US 131 repeated as IHRA Division 5 (Thunder) champions in 2018, while IHRA Summit SuperSeries track champions were: Rick Morley (Top), Mark Hammond (Mod) and Trey Goodson (Junior).
“The name US 131 Motorsports Park carries prestige across the country,” IHRA Division Director Jon O’Neal said. “The small and highly dedicated staff, led by the Peterson family, have built incredibly strong racing programs by supporting the needs of their racers. We appreciate their continued commitment to a great partnership with the IHRA.”
YORBA LINDA, CA — John Force Racing announced today that Cornwell Quality Tools, a family owned business since its inception, will become the official tools of the 20-time NHRA world championship team beginning in the 2019 season. Cornwell Quality Tools, founded in 1919 by Eugene Cornwell in Northeast Ohio, will be celebrating 100 years of creating the best quality tools out of the best quality materials when it joins John Force Racing during the 2019 24-race NHRA Mello Yello Drag Racing Series season.
“We are looking forward to this new partnership with Cornwell Tools,” said John Force, CEO and owner of John Force Racing and driver of the PEAK Coolant and Motor Oil Chevy Camaro. “Cornwell Tools and John Force Racing share the same commitment to family. We’re a family run business, our teams and sponsors are our family out there on the road. Cornwell will be joining that family and we’re excited to be celebrating their 100 year anniversary with them in 2019.”
“We are extremely thrilled to partner with a winning team in John Force Racing,” said Bob Studenic, President and CEO of Cornwell Quality Tools. “As we begin an exciting 2019 set to celebrate our 100th year in business, supporting and working with John Force Racing is going to be a blast. John and his family know the importance of loyalty, hard work, and dedication. We value those same principles. All of us at Cornwell are looking forward to joining John Force and his team, as they race towards another successful NHRA season.”
WEST PALM BEACH, FL — The International Hot Rod Association (IHRA) and Dart’s Carts announce a multi-year partnership that will see Dart’s Carts become the official golf cart and side-by-side provider of the IHRA.
Located in Jackson, Tenn., Trad Longeway is the owner and operator proudly selling and serving all brands of golf carts for nearly 20 years. Dart’s Carts offers nationwide shipping and no sales tax outside of Tennessee.
In addition to the multi-year partnership as the official golf cart and side-by-side provider of the IHRA, Dart’s Carts will also award the Summit SuperSeries World Finals champions in Top (Box) and Mod (No Box) at Memphis International Raceway with a one-of-a-kind custom golf cart.
IHRA members will also receive special discounts as part of their membership package.
California Natives Beckman, Capps and Pritchett Raise Funds for Communities Affected by Woolsey and Camp Fires
BROWNSBURG, IN – California natives Jack Beckman, Ron Capps and Leah Pritchett watched in horror as their state suffered tremendous devastation due to the Camp and Woolsey Fires that consumed large portions of Northern and Southern California last month. Not ones to sit idly by, the three Don Schumacher Racing (DSR) drivers with California roots felt compelled to take action and provide support for their home state.
Beckman, Capps and Pritchett have assembled items to be auctioned off via DSR’s eBay page, with all proceeds benefiting Direct Relief, a humanitarian aid organization whose mission is to improve the lives and health of people affected by poverty, or emergencies such as the California wildfires. The auction will go live at 6:00 p.m. EST tonight, December 11, and will close at 6:00 p.m. EST on December 18, ensuring the winning bidders will receive their items in time for the Christmas holiday.
Up for auction are autographed crew shirts from all 11 of Pritchett’s 2018 NHRA Mello Yello Drag Racing Series entries. Beckman has crafted a 2019 Jack Beckman VIP race experience package, while Capps hopes to raise funds for the affected communities by donating NAPA Racing crew shirts from his four 2018 liveries.