LenMar Motorsports Gives Fans Hardee’s Independence Drags IV Online Coverage Free of Charge

O’FALLON, MO – As an introduction to the premier edition of ADRL Live Video Coverage online this weekend, LenMar Motorsports has generously offered to provide the financial backing to allow every fan to watch the ADRL Hardee’s Independence Drags IV from Heartland Park Topeka free of charge on July 2-3.

The ADRL announced plans earlier this week to offer all-access online video coverage of its events starting this weekend in Topeka, KS, offering ground-breaking coverage that has never been available before in drag racing.

But LenMar Motorsports, which has been a proud sponsor of the ADRL since 2008, is covering the entire bill for fans on both days by making it a free online event for everyone.

That’s a savings of $14.95 for the public and $9.95 for ADRL members.

In doing so, the gesture is another sign of LenMar’s tremendous support for drag racing fans and the ADRL.

“We have had such a great time watching and being a part of the ADRL that we thought what better way to introduce it to tens of thousands of new fans than to give them a chance to follow a full event online,” said Mark Eddins of LenMar Motorsports. “From everything we’ve seen, this coverage is going to blow people away.”

The online video programming will feature up to 20 hours of live action each weekend and will include incredible high-definition picture quality with multiple camera angles, instant replays, pit coverage and live interviews as part of its comprehensive broadcast.

“Mark Eddins and Gaylen Smith have been such great competitors and supporters of the ADRL, and when they heard what we were doing they stepped right up and offered to cover all the costs for this first broadcast,” ADRL President and CEO Kenny Nowling said. “We’ve wanted to have live video coverage of the ADRL for years and we were never happy with our options.

“We believe this is truly going to revolutionize the way motorsports, and especially drag racing, is covered. This is, by far, the biggest accomplishment for the ADRL since the complimentary ticket program.”

In addition to the wall-to-wall race coverage, there will be exclusive features and highlights from the best racing of the 2009 and 2010 season, highlights of the most thrilling runs and crashes in ADRL history and much more.

There will also be insider’s interviews with the competitors throughout the event, finishing with complete access to the winner’s circle after the event. The innovative live coverage will also further enhance the visibility of the ADRL’s talented drivers and crews.

On Sunday, fans will be able to view an abbreviated version of the event as well.