Straightline Strategy Group
McLeansboro, IL – Industry veteran Steven Cole has joined Straightline Strategy Group (SSG) as Senior Vice President of Marketing and Sales. SSG are the owners of the Parts Plus, Strutmasters.com NHRA Top Fuel Dragster driven by Clay Millican.
Cole brings over 25 years of marketing experience to SSG, with the past 20 years exclusively in motorsports with NHRA, IHRA, NASCAR and IndyCar. Cole will be handling corporate marketing efforts with SSG Partner, Scott Gardner.
“I am thrilled to have Steve Cole join our team. Having worked with him in the past, I am confident that he is going to make an immediate and far-reaching impact for our company and clients,” said Gardner.
Prior to joining SSG, Cole worked for John Force Racing as Vice President, Sales. Prior to that, Cole served as a Senior Director of Sales at the International Hot Rod Association as well as at Action Performance Companies, Inc., as the Senior Vice President of Marketing, Advertising and PR. In addition, he has prior experience working in professional sports marketing agencies and player management groups within NFL, NHL, and minor league baseball.
McLeansboro, IL – The Straightline Strategy Group, a marketing and management company specializing in drag racing entities announced the formulation of a marketing alliance group that includes racers from a broad range of professional classes.
Joining the marketing alliance include Matt Hartford with his Total Seal Pro Stock Camaro, Paul Lee and his McLeod Nitro Funny Car, No-Prep Kings/Street Outlaw Chevrolet racer Jeff Lutz plus Janette Thornley with her AMRA Pro Fuel Harley-Davidson.
“Simply put, there is strength in diversity and numbers as it concerns marketing partners” said Steven Cole, Senior Vice President of Marketing and Sales. “We can bring expanded exposure opportunities through multiple major platforms (classes) in drag racing that will no doubt prove beneficial for sponsors” he concluded.
Jim Oberhofer Named Crew Chief
Lee suffered what is known as a highly fatal widow’s maker heart attack in December 2016 with a 100 percent blockage of the left anterior descending (LAD) artery. Three stints were inserted in his main artery and Paul suffered what was thought to be significant damage that would preclude him from driving in the Nitro Funny Car division. However through aggressive rehabilitation and significant physical training, Lee was cleared by doctors to return to the driver’s seat.
“We are excited to essentially be partnering with Paul by managing the day to day operations of the McLeod Racing Funny Car” said SSG Partner Doug Stringer. “The management component will go hand and hand with our Marketing Alliance Group to secure Paul financing for the entire 2019 Series” continued Stringer.