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Mickey Thompson

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Fanning the Flames of a Mustang Rivalry

Mickey Thompson sponsors the NMRA’s Cobra Terminator/GT500 Shootout class for 2019

STOW, OH – Knowing the thrill of a good rivalry, Mickey Thompson Tires & Wheels has signed on as sponsor of an exclusive Mustang drag race showdown, in addition to its continued support of the National Mustang Racers Association.

The NMRA Cobra Terminator/GT500 Shootout class runs at two of the largest NMRA events on the schedule: the NMRA Spring Break Shootout season opener Feb. 28-March 3 at Bradenton Motorsports Park in Bradenton, Florida; and the NMRA All-Ford World Finals Sept. 26-29 at Beech Bend Raceway in Bowling Green, Kentucky.

“The Mickey Thompson Cobra Terminator/GT500 Shootout features some of the baddest Ford factory-produced street cars on the planet battling heads-up for national bragging rights,” said Steve Wolcott, NMRA CEO and co-founder. “There has always been a rivalry between the supercharged Cobra segment and the GT500 community, and Mickey Thompson is helping to fan the flames with prize money and bonus tires up for grabs for the winner. Fans can witness this insane battle at the Spring Break Shootout and World Finals events courtesy of Mickey Thompson.

Mickey Thompson is posting valuable racer contingencies on Mickey Thompson tires (all four) in all NMRA championship classes and will also continue to offer onsite trackside support at most events, as well as contingency awards to drivers competing in Pro, Sportsman and various special event classes.

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Mickey Thompson is Ready for a Showdown

Tire manufacturer signs on as sponsor of Don Schumacher Racing’s NHRA Stock Showdown Series program and driver Leah Pritchett

STOW, OH – Mickey Thompson Tires & Wheels is ready for an old-fashioned drag racing showdown. The well-known racing tire manufacturer has announced a sponsorship agreement with Don Schumacher Racing’s (DSR) NHRA Stock Showdown Series program and driver Leah Pritchett.

The sponsorship of DSR’s NHRA Mopar Factory Stock Showdown Series team will involve support for drivers Leah Pritchett and Mark Pawuk. The agreement includes plans for driver appearances, marketing partnerships and exposure on Pritchett’s social media channels throughout the 2019 and 2020 race seasons.

“Mickey Thompson is no stranger to championships, and we’re thrilled to align ourselves with DSR’s championship-winning Stock Showdown Series team and driver Leah Pritchett,” said Ken Warner, Vice President of Marketing, Mickey Thompson Tires & Wheels. “We know this is going to be another great year for the DSR team, and we can’t wait to hit the track.”

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Mickey Thompson Returns as Title Sponsor of the NHRA Top Fuel Harley Drag Racing Series

STOW, OH – Mickey Thompson Tires & Wheels is back for another year of exciting motorcycle drag racing.  The popular Mickey Thompson Tires Top Fuel Harley Drag Racing Series will be featured at 10 events during the 2019 NHRA Mello Yello Drag Racing Series calendar.

“The Mickey Thompson Tires & Wheels Top Fuel Harley motorcycle category has quickly become one of the most exciting of the NHRA series,” said NHRA vice president and chief development officer Brad Gerber. “Top Fuel Harley thrilled fans at events in 2018, and we look forward to another electrifying season.”

The Mickey Thompson Tires & Wheels Top Fuel Harley series features bikes capable of exceeding 220 mph, making it the fastest motorcycle racing action on the circuit. Races are often decided by thousandths of a second.

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Mickey Thompson Back as NHRA Major Event Sponsor for 2019

STOW, OH – Jan. 22, 2019: With drag racing in its DNA, it’s no surprise that Mickey Thompson Tires & Wheels is back as a major event sponsor of the 2019 NHRA Mello Yello Drag Racing Series.

“Drag racing is an important part of what we do, and who we are,” said Ken Warner, vice president of marketing, Mickey Thompson Tires & Wheels. “We offer a complete line of competition tires for racers on two and four wheels and our products set new standards and break traditions in innovation.”

In addition to attending all national events with the fully-equipped Mickey Thompson trailer to provide trackside support to racers, the company will increase its presence at select 2019 NHRA events with a second on-site trailer.

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Mickey Thompson Back as Title Sponsor of Lights Out 10

STOW, OH – Mickey Thompson Tires & Wheels is again serving as title sponsor of Lights Out 10 “The Baddest Small Tire Races in the World.

Leading the small tire category with its ET Street Radial Pro line, Mickey Thompson has supported the annual event since 2009. This year’s races are set for Feb. 14-17 at South Georgia Motorsports Park in Adel, Georgia.

“The largest small-tire radial drag race in the world is back, and we wouldn’t miss it,” said Ken Warner, vice president of marketing, Mickey Thompson. “As always, the event promises to provide a unique brand of motorsports excitement for racers and spectators alike, and is a great showcase for our ET Street Radial Pro line.”

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Limited Edition 50th Anniversary Cobra Jet features Mickey Thompson tires

M/T ET DRAG Front “skinnys” and ET DRAG Pro Drag Radials will be standard equipment for the car

STOW, OH – Ford Performance has chosen Mickey Thompson Tires & Wheels to provide tires for the 50th Anniversary Mustang Cobra Jet turnkey race car.

Only 68 limited-edition 50th Anniversary Mustang Cobra Jet models will be produced, paying homage to the car’s 1968 debut at the NHRA Winternationals in Pomona, California, where it began its long history of winning and setting records.

The Ford Performance engineering team behind the 50th Anniversary race car sought to develop the quickest and most powerful Mustang Cobra Jet to ever leave the factory. That’s why the automaker turned to the experts at Mickey Thompson Tires & Wheels to procure high quality tires.

As a result, Mickey Thompson’s 26.0/4.0-15 M/T ET DRAG Front “skinnys” (part #30071) and 30.0/9.0R15 ET DRAG Pro Drag Radials (part #3066R) will be standard equipment for the car.

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Todd Pickens Named Vice President – Sales for Mickey Thompson Tires & Wheels 

STOW, OH – Mickey Thompson Tires & Wheels has named Todd Pickens Vice President – Sales.

Pickens will be responsible for driving profitable sales and growing market share for Mickey Thompson segments including street, race and light truck. He reports to Mickey Thompson President Dominick Wycoff.

With more than 30 years of experience leading teams in global sales and business development, Pickens has held roles of increasing responsibility with Ford Motor Company, Mazda Motor of America, Wilson Sporting Goods and Goodyear Tire & Rubber Company. At Goodyear, he held leadership roles in regional sales, all-terrain category management and wholesale distribution, serving most recently as Senior Director, Channel Sales, leading the company’s consumer replacement sales organization.

“Todd’s experience in premium tire products and his strong track record of results in domestic and global sales will be a valuable asset to Mickey Thompson. We are excited to welcome him to the leadership team,” said Wycoff.

Pickens holds a bachelor’s degree in accounting from Illinois Wesleyan University and a master’s degree in management from Purdue University.

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