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Mickey Thompson

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Limited Edition 50th Anniversary Cobra Jet features Mickey Thompson tires

M/T ET DRAG Front “skinnys” and ET DRAG Pro Drag Radials will be standard equipment for the car

STOW, OH – Ford Performance has chosen Mickey Thompson Tires & Wheels to provide tires for the 50th Anniversary Mustang Cobra Jet turnkey race car.

Only 68 limited-edition 50th Anniversary Mustang Cobra Jet models will be produced, paying homage to the car’s 1968 debut at the NHRA Winternationals in Pomona, California, where it began its long history of winning and setting records.

The Ford Performance engineering team behind the 50th Anniversary race car sought to develop the quickest and most powerful Mustang Cobra Jet to ever leave the factory. That’s why the automaker turned to the experts at Mickey Thompson Tires & Wheels to procure high quality tires.

As a result, Mickey Thompson’s 26.0/4.0-15 M/T ET DRAG Front “skinnys” (part #30071) and 30.0/9.0R15 ET DRAG Pro Drag Radials (part #3066R) will be standard equipment for the car.

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Todd Pickens Named Vice President – Sales for Mickey Thompson Tires & Wheels 

STOW, OH – Mickey Thompson Tires & Wheels has named Todd Pickens Vice President – Sales.

Pickens will be responsible for driving profitable sales and growing market share for Mickey Thompson segments including street, race and light truck. He reports to Mickey Thompson President Dominick Wycoff.

With more than 30 years of experience leading teams in global sales and business development, Pickens has held roles of increasing responsibility with Ford Motor Company, Mazda Motor of America, Wilson Sporting Goods and Goodyear Tire & Rubber Company. At Goodyear, he held leadership roles in regional sales, all-terrain category management and wholesale distribution, serving most recently as Senior Director, Channel Sales, leading the company’s consumer replacement sales organization.

“Todd’s experience in premium tire products and his strong track record of results in domestic and global sales will be a valuable asset to Mickey Thompson. We are excited to welcome him to the leadership team,” said Wycoff.

Pickens holds a bachelor’s degree in accounting from Illinois Wesleyan University and a master’s degree in management from Purdue University.


Mickey Thompson launches online dealer training for truck and off-road tires 

Street, strip tire training also slated to be released

STOW, OH – Mickey Thompson Tires & Wheels is introducing online dealer training courses for the company’s truck tire lines.

Available on the company’s website, the M/T Training Experience courses are designed to familiarize dealers with the features and benefits of Mickey Thompson’s various tire models, allowing them to direct consumers to the exact products needed for their specific applications.

Following up on the initial truck tire courses, online training for Mickey Thompson’s street and drag tire lines are slated to launch in early 2019.

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High-Flying Athletes to Stop By the Mickey Thompson Booth at the 2018 SEMA Show Autographs available from LOORRS racers, Fitz Army FMX performers

STOW, OH – Oct. 18, 2018: High-flying athletes will touch down for an autograph session in the Mickey Thompson Tires & Wheels booth at the 2018 SEMA Show.

The Lucas Oil Off Road Racing Series father-and-daughter team of Brian (LOORRS Pro 2) and Hailie Deegan (LOORRS Pro Lite/NASCAR) will be joined by Jimmy Fitzpatrick and Destin Cantrell of Fitz Army FMX for an afternoon signing session during the first day of the popular trade event in Las Vegas.

“We’re thrilled to host these amazingly talented racers and riders in our SEMA booth,” said Ken Warner, Vice President of Marketing for Mickey Thompson Tires & Wheels. “We build our tires and wheels to handle extreme environments, and no one knows extreme like Brian and Hailie Deegan and the Fitz Army FMX crew.”

The autograph session is set for 12:30-1:30 p.m. Tuesday, Oct. 30, in the Mickey Thompson booth #43035 at the SEMA Show.


Mickey Thompson headed to SEMA

SEMA 2018: Mickey Thompson/Dick Cepek booth showcases new products, celebrity appearances and more
Learn more about the new products and updated fitments of Mickey Thompson and Dick Cepek tires and wheels during the SEMA show Oct. 30 through Nov. 2, 2018, in Las Vegas.

Dealers, Media, and Customers are invited to stop by Booth #43035 in South Hall to get the first look at Mickey Thompson’s new Baja Boss tire, slated for release in early 2019.

Featuring aggressive styling and serious trail performance, the Baja Boss is an Extreme Mud tire built to handle extreme terrain. A new in-booth video showcasing the Baja Boss’ undisputed off-road performance and reliability features never-before seen in a mud tire.

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Small Tires, Big Action – Mickey Thompson serving as sponsor of the No Mercy 9 small-tire drag racing weekend

STOW, OH – When the small tires roll out, the action heats up. Mickey Thompson is sponsoring the No Mercy 9 small-tire drag race weekend in September.

Produced by Duck X Productions, home of “The Baddest Small-Tire Races in the World,” No Mercy 9 is set for Sept. 26-30 at South Georgia Motorsports Park in Adel, Georgia.

Leading the small-tire category with its ET Street Radial Pro line, Mickey Thompson has supported small-tire events since 2009.

“If you love drag racing, you’ll love No Mercy 9,” said Tom Kundrik, Motorsports Manager, Mickey Thompson. “These racers lay it all on the line every run, and really put our ET Street Radial Pro line to the test.”

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Top Thrills in Top Fuel Harley Finale as Tii Tharpe Takes Title

Stow, OH – Tii Tharpe is the champion of the NHRA Mickey Thompson Tires & Wheels Top Fuel Harley Drag Racing Series after clinching the win over the Labor Day weekend at the Chevrolet Performance U.S. Nationals at Lucas Oil Raceway in Indianapolis — a new event for the Harley series this year. Tharpe defeated Doug Vancil in dramatic fashion after the two entered the finale separated by less than a round’s worth of points.

Tharpe and Vancil competed head-to-head throughout the season, with Tharpe going into the weekend’s showdown with a slight edge. The duo recorded identical 0.43 reaction times to kick off the final round before Tharpe surged ahead on the strength of a 6.44 pass on his Spevko, recording his fifth win of the season.

“Congratulations to Tii and his team on earning the Mickey Thompson Tires Top Fuel Harley title,” said Ken Warner, Vice President of Marketing for Mickey Thompson Tires & Wheels. “It doesn’t get any more exciting than the kind of finish Tii and our other elite competitors treated fans to, and we’re looking forward to building on that excitement next year.”

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