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Mickey Thompson

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JOHN BODART TO LEAD MICKEY THOMPSON TIRES & WHEELS

STOW, OH – Mickey Thompson Tires & Wheels today announced that John Bodart has assumed the role of president.  Bodart brings more than three decades of experience in the tire industry to the position. He has held leadership positions in the technical, quality, sales and manufacturing organizations of Cooper Tire, where he began his career. Additionally, Bodart played a critical role in the integration of Cooper Tire with The Goodyear Tire & Rubber Company.

“Mickey Thompson’s commitment to designing and bringing innovative performance products to the marketplace has made it a leader in the performance aftermarket,” said John Bodart, president of Mickey Thompson Tires & Wheels. “I look forward to working with the team to build upon the success of recent years and continue to elevate Mickey Thompson’s strength and performance as a business.”

To learn more about Mickey Thompson Tires & Wheels, visit mickeythompsontires.com.

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Mickey Thompson Tires Unleash the Power of Dodge Challenger SRT Demon 170

Mickey Thompson ET Street R and ET Street Front tires featured on Dodge brand’s final “Last Call” vehicle

STOW, OH – Mickey Thompson Tires played a key role from the ground up in the record-breaking performance of the new 2023 Dodge Challenger SRT Demon 170, revealed this evening by the Dodge brand in Las Vegas. Before undertaking the project, Mickey Thompson worked closely with Dodge engineers in developing a tire that could unleash record-setting power for the world’s quickest 0-60 production car.

“Nobody puts power to the ground like Mickey, and nobody creates power like Dodge,” said Dominick Montouri, President of Mickey Thompson. “Dodge values record-breaking performance as much as we do, and they truly broke every barrier with this vehicle.”

A relationship born at the dragstrip, the two companies began development of a modified version on Mickey Thompson’s popular ET Street R P315/50R17 months prior to the Challenger SRT Demon 170 project kickoff.

Mickey Thompson’s ET Street tires turn the Dodge Challenger SRT Demon 170’s 945 ft.lbs of torque into traction. Achieving 0-60 in 1.66 seconds, the 1025-horsepower Demon 170 completes a quarter mile in a record breaking 8.91 seconds at the track. The rear tire features a modified version of the popular Mickey Thomson ET Street R P315/50R17.  The additional tread grooves improve on-street performance, allowing the Demon 170 to switch from the strip to the street without the need for tire modifications.

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Mickey Thompson VIP Sponsor of Lights Out 14 Drag Racing Event

STOW, OH – Mickey Thompson Tires & Wheels will be a VIP sponsor at Lights Out 14, Feb. 23-26 when small tires shine bright at South Georgia Motorsports Park in Adel, Georgia. This will be an early season race for the Radial Outlaw Racing Series, with racers competing for the championship at the end of the year. Racers and fans alike will experience waves of excitement watching some of the fastest radial drag cars on the planet battle each other for cash prizes, the famous Stetson embroidered hat, Thor hammers, shields and many other exciting winner-circle prizes.

Lights Out 14 started as an effort to bring radial tire racing alive and out of the weeds with 84 entries in 2008. That has expanded to include nearly 500 racecars for 2023, and its live feed has grown from 45,000 views to 5 million views. Produced by Duck X Productions, Lights Out racers “just send it” in a variety of classes including Radial vs. The World and Pro 275, plus Limited Drag Radial (LDR), DXP Street, X 275, Ultra Street, Limited Street 235 and more.

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MICKEY THOMPSON READY TO DRAG AND DRIVE AT SICK WEEK 2023

STOW, OH – Mickey Thompson Tires & Wheels returns as the Official Tire Sponsor for Sick Week 2023 presented by Gear Vendors, an up-and-coming drag-and-drive event created by Tom Bailey and “Sick The Mag.”

Set for Feb. 12-17, the five-day event will feature 350 of America’s fastest street cars. Sick Week 2023 will make five stops at four tracks in Florida and Georgia:

  • Orlando Speed World (Feb. 12-13)
  • Bradenton Motorsports Park (Feb. 14)
  • South Georgia Motorsports Park (Feb. 15)
  • Gainesville Raceway (Feb. 16)
  • Orlando Speed World (Feb. 17)

“We are proud to return to Sick Week 2023 after a strong 2022 inaugural season,” said Jason Moulton, Director of Motorsports, Mickey Thompson Tires & Wheels. “The events are a great combination of serious drag racing, fun and camaraderie at the checkpoints and spectacular scenic drives between locations. These events provide a chance to celebrate the best of what drag-and-drive has to offer and the perfect proving ground for our full lines of ET Drag and ET Street tires.”

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Mickey Thompson Names Heather Tausch as Senior Director, Marketing

STOW, OH – Mickey Thompson Tires & Wheels today announced that Heather Tausch, currently director, Product Management, has been promoted to senior director, Marketing. In this new role, Tausch will lead Mickey Thompson’s Product and Marketing teams and will be responsible for overseeing the strategy and execution for all product development and marketing activities to form holistic consumer-targeted go-to-market plans.

“Heather’s deep knowledge and experience in the industry has made her an invaluable member of the Mickey Thompson team,” said Dominick Montouri, president, Mickey Thompson. In this expanded leadership role, we are confident Heather will continue to strengthen Mickey Thompson’s position in the performance aftermarket.”

“As Mickey Thompson enters its 60th anniversary, I am excited to serve such an iconic motorsports brand,” said Tausch, senior director, Marketing. “I am committed to keeping Mickey Thompson true to its legacy as the company continues to grow.”

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 It’s Import vs. Domestic to Close the Season

Mickey Thompson supports drag racing’s World Cup Finals 

STOW, OH – A successful drag racing season comes down to an intercontinental showdown, as Mickey Thompson Tires & Wheels announces its support of the World Cup Finals Import vs. Domestic event.

The company will sponsor the Outlaw vs. Extreme class at the 26th Annual Haltech World Cup Finals Import vs. Domestic presented by Wiseco. The season-ending competition, set for Nov. 2-6 at Maryland International Raceway, regularly sees class records broken in front of 40,000-plus spectators.

“What a great way to help wrap up the season with cars from all over the world battling it out on the strip,” said Jason Moulton, Motorsports Director of Mickey Thompson Tires & Wheels. “Our sport has really bounced back strong this season, and we’re looking to carry that momentum into next year.”

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Mickey Thompson Sponsors No Mercy Small-Tire Drag Racing Weekend

STOW, OH – Oct. 18, 2022 – Mickey Thompson Tires & Wheels returns as sponsor of the No Mercy 13 small-tire, drag-race weekend. Leading the small-tire category with its ET Street® Radial Pro line, Mickey Thompson has supported small-tire events, including No Mercy, since 2009.

Competitors will battle it out at one of the largest drag-radial events of the year for big cash and prestige. Hosted by DuckX and BossX, home of, “The Baddest Small-Tire Races in the World,” No Mercy 13 is set for Oct. 27-30 at South Georgia Motorsports Park in Adel, Georgia.

“This event never disappoints,” said Jason Moulton, Sr. Motorsports Manager of Mickey Thompson Tires & Wheels. “Nothing but the best small-tires racers compete at No Mercy; it’s a show like no other.”

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A Million Reasons to Race

Mickey Thompson will sponsor the annual Million Dollar Drag Race

STOW, OH – After nine rounds of drag-racing competition, one lucky driver will be crowned winner of the 27th annual Million Dollar Drag Race sponsored by Mickey Thompson Tires & Wheels.

Set for Oct. 18-22 at Capital City Motorsports Park in Montgomery, Alabama, the 1/8-mile bracket racing challenge will feature cash prizes each day, including the Mickey Thompson Tires & Wheels Million that will pay up to a total of $1 million depending on the number of eligible racers who enter.

“Sponsoring The Million Dollar Drag Race allows Mickey Thompson to showcase the quality and versatility of the Mickey Thompson ET Drag® racing tire line. Our ET Drag products are designed for bracket racing, delivering improved traction and consistent performance for a wide variety of applications,” said Jason Moulton, Sr. Motorsports Manager of Mickey Thompson Tires & Wheels. “Mickey Thompson is honored to be a part of such a prestigious event. The Million Dollar Drag Race is a life changer for the winner.”

The Million Dollar Drag Race offers free admission for fans and crews and includes special race awards. The event also offers a VIP Club that allows anyone, anywhere in the world, to join and take part in the festivities and prizes.

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Mickey Thompson Announces Official Tire Sponsorship of MotorTrend Roadkill Nights Powered by Dodge

Seventh edition of street-legal racing event on historic Woodward Avenue

STOW, OH – Mickey Thompson Tires & Wheels will be right in the middle of the street-legal drag racing action at one of the nation’s premier car shows as the Official Tire Sponsor of Roadkill Nights.

Part of the legendary Woodward Dream Cruise in Pontiac, Michigan, Roadkill Nights brings live drag racing with celebrity head-to-head competitions, thrill rides, simulation experiences and show vehicles to the festivities.

“We can’t wait to get to the Woodward Dream Cruise and celebrate great cars and the hot-rodding lifestyle,” said Dominick Wycoff, President of Mickey Thompson Tires & Wheels. “The Roadkill Nights event is in the heart of the action and is the perfect opportunity to showcase our drag race and performance street tires.”

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Mickey Thompson Named PRI Founding Member

Backs efforts to build, promote and preserve the racing industry

STOW, OH – Mickey Thompson Tires & Wheels is proud to announce it has signed on as a Founding Member of Performance Racing Industry (PRI). Through its national trade show, advocacy efforts and awareness campaigns, PRI has become the voice of the racing industry in North America.

“As we prepare to head into our 60th anniversary year, we are honored for the opportunity to continue to support the racing industry as a Founding Member of PRI,” said Dominick Wycoff, President of Mickey Thompson Tires & Wheels. “The organization does important work, and this commitment demonstrates our unwavering support to an industry we feel is critical to driving innovation within the entire automotive space.”

Mickey Thompson Tires & Wheels was founded on the belief that motorsports fosters and accelerates true innovation. Whether in the desert of Moab, at the salt flats of Bonneville or at racetracks and drag strips across the world, Mickey Thompson Tires & Wheels has been pushing the limits of product innovation since its founding in 1963. The company’s founder, Mickey Thompson, was inducted into both the Motorsports Hall of Fame of America, as well as the Off-Road Motorsports Hall of Fame. He founded SCORE International, was the first American to go more than 400mph at the Salt Flats, was a pioneer in drag-racing technology and brought off-road racing to stadiums across America.

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