because you want to SEE it

ADRL Announces Online Video Coverage for Hardee’s Independence Drags IV

Courtesy of the ADRL

O’FALLON, MO — After an overwhelming response from its online test run, the American Drag Racing League (ADRL) announced plans for extensive online coverage of its racing weekends, starting July 2-3 at the ADRL Hardee’s Independence Drags IV from Heartland Park Topeka in Topeka, KS.

The test run for online video coverage was conducted at the ADRL Ford Drive One Summer Drags VI on June 11-12 and was met with an incredible reaction from its fans, prompting the move to a growing online viewing audience.

For a small fee, fans will be able to get full coverage of the event with an abbreviated recap on Sunday. The ground-breaking online coverage will include complete racing coverage with free coverage on Friday beginning from the first run in qualifying to Saturday’s qualifying through the last championship race under the lights and will feature up to 20 hours of live coverage during each weekend.

The broadcast will feature high-definition picture quality and multiple camera angles to offer fans the most comprehensive and exciting drag racing coverage that has ever been available. “We’ve looked long and hard and the most effective way to present the ADRL to its fans is to do it live,” ADRL Executive Vice President Jeff Fortune said. “Our online broadcast will be second-to-none in quality and we will have the most complete coverage of any racing circuit. We do things we think are best, and we’ve spared no expense with our high-definition cameras and the multiple angles and behind-the-scenes features.”

Thanks to its extensive video archive and experienced racing and multimedia team, the ADRL will have plenty to offer for its online coverage. In addition to the wall-to-wall race coverage, there will be features and interviews in the pits, highlights from the best racing of the 2009 and 2010 season, highlights of the biggest crashes in ADRL history and much more.

There will also be insider’s interviews with the competitors throughout the event, finishing with complete access to the winner’s circle after the event. The innovative live coverage will also further enhance the visibility of the ADRL’s talented drivers and crews.  “This is a great opportunity for our drivers to get the exposure they deserve and to become more well-known to their fans,” Fortune said.

For complete details on cost and how to sign up, visit

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