VP RACING FUELS APPOINTS TICEN AS REGIONAL MANAGER FOR WESTERN DIVISION

SAN ANTONIO, TX – VP Racing Fuels®, Inc., today announced the appointment of Mark Ticen as Regional Manager, Western Division.  Based at the company’s regional sales office in Murrieta, California, Ticen will be responsible for sales and distribution of race fuel in VP’s Western region which includes California, Oregon, Washington, Arizona, Nevada, Idaho and Montana as well as exports to Baja California, Australia, New Zealand, Asia and the Pacific Rim.

Ticen brings to his new position 10 years of sales, marketing and R&D experience in the race fuel industry.  Although his primary focus has been on the powersports segment, he’s been involved with all aspects of motorsports from drag racing, circle track and off road to supercross and motocross.

Ticen’s experience in the motocross industry includes involvement with his own children who have raced everything from local to national events.  Ticen is a bicycling enthusiast as well, currently holding a USA Cycling license and competing in USA sanctioned Road Races, Criterium’s  and an occasional Time Trial.  “Between my passion for bicycling, motocross, supercross, and motorcycle road racing events, I guess you could say I love anything with two wheels,” Ticen said.

“We’re pleased to bring Mark on board with Team VP,” said Alan Cerwick, President of VP Racing Fuels.  “With his broad experience, passion for motorsports and prior success, we anticipate he’ll be a great asset to our sales team.  We’re confident he won’t miss a beat in providing the top quality service and support that our VP distributors and dealers in the Western region have come to expect.”

VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsports on land, sea and air since 1975.  VP is the Official Racing Fuel of Tudor United SportsCar Championship, AMA Supercross, World of Outlaws Sprint Cars, TORC-The Off Road Championship, NHRA Championship Drag Racing, and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

As part of VP’s retail branding program, gas stations andconvenience stores are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle portable outdoor power equipment; VP Madditive™ performance chemicals; and VP PowerMaster® hobby fuels for R/C racing.   More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.